MEDIALAAN Technographics
MEDIALAAN Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MEDIALAAN and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1050 MEDIALAAN employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MEDIALAAN has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Zendesk Service for Customer Support in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MEDIALAAN is running and its propensity to invest more and deepen its relationship with Microsoft , Rydoo , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MEDIALAAN revenues, which have grown to $276.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MEDIALAAN intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MEDIALAAN Tech Stack and Enterprise Applications
MEDIALAAN ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 MEDIALAAN implemented Microsoft Dynamics AX as its core ERP Financial platform. The implementation was managed from the Controller Finance Applications function and included ongoing maintenance of the finance fotomodel and targeted optimization projects for the accounting and controlling organization.
Microsoft Dynamics AX configuration focused on standard ERP Financial capabilities, including general ledger and accounting, controlling workflows, accounts payable and receivable, and procurement setup. The program included project workstreams to enable inbound and outbound e-invoicing and to transfer expense processing to an electronic expense management solution, reflecting a functional emphasis on invoice orchestration and procurement-to-pay process automation.
The Microsoft Dynamics AX deployment was integrated with a set of coexisting finance and reporting applications, specifically SAP BPC for planning and consolidation, SAP BO for business reporting, BASWARE Alusta for e-invoicing and procurement orchestration, and iGuana for document capture and management. These integrations supported a multi-application finance architecture where Dynamics AX served transactional ERP Financial functions while specialized systems handled planning, advanced reporting, procurement automation, and document processing.
Governance was centralized under a project management role that coordinated all finance application changes and chargebacks, drove the procurement environment setup, and managed the transfers to electronic invoicing and expense management. Operational scope covered finance and controlling departments across MEDIALAAN and the Mplus Group, with sustained application stewardship and iterative optimization projects to align accounting and controlling processes with the ERP Financial platform.
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 |
|
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Expense Management | ERP |
|
2014 | 2014 |
|
MEDIALAAN Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, MEDIALAAN implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation centers on Google Workspace (Formerly Google G-Suite) cloud native SaaS services, including enterprise email, Drive based file storage and collaboration, Docs and Sheets collaborative editing, Calendar scheduling, and Meet video conferencing. Administration is handled through Google Workspace admin controls for domain and user management, enabling centralized account provisioning, access controls, and policy enforcement.
The deployment covers MEDIALAAN's corporate workforce of approximately 1,050 employees and is applied across editorial, production and broadcast operations, marketing, HR and finance to support content collaboration and internal communications. Operational scope includes centrally managed sharing and retention controls, collaborative document workflows and calendaring orchestration typical for media operations. Governance emphasizes Admin Console policy configuration and user lifecycle management to align collaboration workflows with organizational processes.
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MEDIALAAN CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
In 2015, MEDIALAAN implemented Zendesk Service for Customer Support on its website. The deployment embeds Zendesk Service into www.medialaan.be to capture viewer inquiries and convert web‑originated interactions into tracked tickets for the support organization, positioning the application as the primary Customer Support tool for web channel requests in Belgium.
Configuration emphasized core Zendesk Service modules, including ticketing workflows, web widget configuration, a Help Center for self service, and automations such as triggers, macros, and ticket routing to enforce initial prioritization and assignment. Administrators configured role based access and queue management to align incoming tickets with specialist support streams consistent with broadcast and commercial inquiry types.
Operational coverage is focused on the web channel, with MEDIALAAN customer support teams handling tickets generated from the public site and using Zendesk Service for case lifecycle management, status updates, and internal notes. Governance instituted standard escalation paths and service queues, and the support organization uses the application’s reporting and views to monitor workload and agent activity across shifts.
The relationship is MEDIALAAN Zendesk Service Customer Support business function, where Zendesk Service is instrumented on the company website to centralize viewer support and streamline case handling across support teams.
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MEDIALAAN PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
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Transactional Email | PaaS |
|
2018 | 2018 |
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MEDIALAAN IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at MEDIALAAN
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MEDIALAAN Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MEDIALAAN IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MEDIALAAN digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MEDIALAAN Technographics
MEDIALAAN is a Media organization based in Belgium,
with around 1050 employees and annual revenues of $276.0 million.
MEDIALAAN operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Google Workspace (Formerly Google G-Suite) and Zendesk Service,
covering areas like ERP Financial, Collaboration and Customer Support.
MEDIALAAN has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Google and Zendesk.
MEDIALAAN recently adopted applications including
Amazon EC2 in 2020, Google Workspace (Formerly Google G-Suite) in 2018 and Intuit Mailchimp Mandrill in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MEDIALAAN’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MEDIALAAN’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MEDIALAAN technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.