North Andover, 1845, MA,
United States
MediaMate Technographics
MediaMate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MediaMate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 MediaMate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MediaMate has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Adapt Prospector for Account Based Marketing in 2019, Amazon EC2 for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MediaMate is running and its propensity to invest more and deepen its relationship with Google , Adapt.io , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MediaMate revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MediaMate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MediaMate Tech Stack and Enterprise Applications
MediaMate Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, MediaMate implemented Google Workspace (Formerly Google G-Suite) to provide a cloud hosted Collaboration platform for its professional services operations. The deployment supports core business functions including corporate email, calendaring, document management, real time coauthoring, and virtual meetings, positioning Google Workspace (Formerly Google G-Suite) as the central Collaboration tool for the 40 employee firm in the United States.
The implementation follows a SaaS architecture with browser and mobile access, using the Google Workspace administration console for user provisioning, group management, and basic security configuration such as account access controls and multi factor authentication. Functional modules in active use include Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, and Google Meet, and governance has been structured around centralized account administration and shared drive organization to align collaboration workflows with the companys service delivery teams.
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MediaMate CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adapt.io | Legacy | Adapt Prospector | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019 MediaMate implemented Adapt Prospector, Apps Category: . The company used Adapt Prospector as a primary outbound prospecting and lead qualification application for its school newspaper advertising business, embedding Adapt Prospector workflows into sales and marketing routines.
Adapt Prospector was configured to support high velocity outreach including list segmentation, phone outreach orchestration, and lead scoring consistent with lead generation applications. MediaMate recorded making an average of 40 to 50 weekly calls through Adapt Prospector, generating 5 to 10 qualified leads per week and consistently exceeding quota.
Operationally the implementation covered the small sales team and campus activation coordinators, and the company used the application to coordinate campaign outreach, survey activities, and partner engagement. MediaMate led a team survey reaching 200 students to collect consumer perception data and collaborated with partner companies on campus brand activations to increase student engagement with sponsored brands.
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MediaMate IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, MediaMate deployed Amazon EC2 to host its public website. The Amazon EC2 implementation sits within the Application Hosting and Computing Services category and provides the compute layer for MediaMate's online content delivery and web-hosting business functions. For a 40-employee professional services firm, the deployment focused on instance provisioning, operating system and application stack control, and basic networking configuration.
Amazon EC2 was configured to deliver standard compute services including instance lifecycle management, security group based access control, and remote administration, enabling the operations team to manage site uptime and application deployments. The implementation directly integrates with the company website, using Amazon EC2 as the primary application hosting platform in production, and centralizes compute governance around instance sizing and access policies. The MediaMate Amazon EC2 Application Hosting and Computing Services relationship clarifies that compute provisioning and site operations are the primary business functions supported.
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at MediaMate
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President & CEO | CXO | Finance | ||||
| Founder | CXO | Finance |
Apps Being Evaluated by MediaMate Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||