Medlife.com
5th & 6th Floor, Vaswani Centropolis, Langford Road, Shanti Nagar,
Bengaluru, 560027,
India
Bengaluru, 560027,
India
1860 1234 1234
Retail
Medlife.com Technographics
Medlife.com Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Medlife.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Medlife.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Medlife.com has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Matflo FCMS for Logistics Management in 2019, Oracle BlueKai for Data Management Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Medlife.com is running and its propensity to invest more and deepen its relationship with Google , Digital Applications International Limited , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Medlife.com revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Medlife.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Medlife.com Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Medlife.com deployed Google Workspace (Formerly Google G-Suite) to deliver Collaboration across its organization. The deployment is noted on Medlife.com and anchors corporate email, calendaring, and collaborative document workflows for the India-based retail company with approximately 1500 employees.
The Google Workspace (Formerly Google G-Suite) implementation centers on standard Collaboration capabilities including Gmail for mail routing, Calendar for scheduling, Google Drive with shared drives for team file stores, and Docs, Sheets, and Slides for real-time co-authoring. The environment uses the Google Workspace Admin console to provision users, manage groups, and enforce account policies, with collaboration features configured to support cross-functional content creation and approvals.
The solution is delivered as a cloud SaaS architecture hosted by Google, providing centralized identity and access control within the Workspace tenant. Operational coverage extends across corporate functions such as customer support, marketing, operations, and finance, and the deployment is surfaced to external users where corporate contact and mail routing metadata appear on the public website.
Governance is implemented through Google Workspace administrative controls with group-based access models, user lifecycle management, and retention settings available in Google Vault and the Admin console. Rollout and operational ownership are structured around centralized IT administration, with policy-driven user provisioning and group governance to standardize Collaboration workflows across the enterprise.
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Digital Applications International Limited | Legacy | Matflo FCMS | Logistics Management | SCM | n/a | 2019 | 2019 |
In 2019, Medlife.com implemented Matflo FCMS, supplied by Digital Applications International Limited, to standardize fulfilment centre operations. The deployment is classified under Logistics Management and targeted Medlife.com fulfilment centres and dark store operations for online grocery fulfilment. Matflo FCMS is described as a Fulfilment Centre Management System that parallels classical warehouse administration while incorporating grocery-specific controls for rapid pick and pack, temperature zone handling, and slot-based order assembly. The solution was positioned to centralize operational orchestration across picking, packing, replenishment, and inventory visibility for fulfilment centre control.
Configuration emphasized modular fulfilment capabilities, including inventory control, slotting and dynamic pick batching, temperature-controlled stock segmentation, order orchestration for high-frequency grocery SKUs, returns processing, and task-level workforce management. The implementation also introduced structured operational governance, with revised standard operating procedures for dark store workflows, prioritized picking rules for perishable goods, and training-driven rollout disciplines for operations teams. Matflo FCMS was reiterated in operational documentation as the primary system for managing Medlife.com fulfilment centre workflows within Logistics Management.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle BlueKai | Data Management Platform | CRM | n/a | 2017 | 2017 |
In 2017, Medlife.com implemented Oracle BlueKai on their website. Oracle BlueKai serves as a Data Management Platform for Medlife.com, centralizing first party and third party audience data to support digital marketing and audience activation strategies.
The implementation focused on deploying the Oracle BlueKai tag and data collection layer to capture web behavioral signals and profile attributes, enabling audience segmentation, identity stitching, and probabilistic profile enrichment. The Data Management Platform configuration included segment builder functionality, data onboarding pipelines, and audience export workflows to support downstream activation.
Operational ownership was assigned to digital marketing and ecommerce teams, with Oracle BlueKai feeds used to drive onsite personalization and programmatic advertising activation through audience exports and cookie based segmentation. Integration points were concentrated on the website tag layer and BlueKai export endpoints for media activation and personalization use cases.
Governance and process changes centered on tag management, consent aware data collection, and in platform retention and access controls, combined with marketing workflows for segment planning, audience quality assurance, and scheduled activation. The deployment positioned Oracle BlueKai as the central audience orchestration layer for Medlife.com marketing operations.
|
|
|
|
|
Data Management Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Data Management Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Data Management Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Medlife.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Medlife.com Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Medlife.com Technographics
Medlife.com is a Retail organization based in India,
with around 1500 employees and annual revenues of $150.0 million.
Medlife.com operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Matflo FCMS and Oracle BlueKai,
covering areas like Collaboration, Logistics Management and Data Management Platform.
Medlife.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Digital Applications International Limited and Oracle.
Medlife.com recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon Elastic Load Balancing (ELB) in 2020 and Matflo FCMS in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Medlife.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Medlife.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Medlife.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.