Meinestadt
11 Waidmarkt 07,
Koln, 50676,
Germany
Koln, 50676,
Germany
49 22 199 5330
Professional Services
Meinestadt Technographics
Meinestadt Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Meinestadt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Meinestadt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Meinestadt has purchased the following applications: Personio ATS for Applicant Tracking System in 2021, FreeWheel Demandsuite for Agency Management in 2021, GumGum for Artificial Intelligence Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Meinestadt is running and its propensity to invest more and deepen its relationship with Personio , FreeWheel, A Comcast Company , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Meinestadt revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Meinestadt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Meinestadt Tech Stack and Enterprise Applications
Meinestadt HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Meinestadt deployed Personio ATS as its Applicant Tracking System to centralize recruiting activity and capture applications directly on its website meinestadt.de. Meinestadt uses Personio ATS as its Applicant Tracking System for recruiting and hiring workflows, making Personio ATS the core application for applicant intake and vacancy management.
The implementation includes career site integration to publish vacancies and receive candidate applications through embedded application forms, centralized candidate profile storage, and standard ATS workflow configuration such as pipeline stages, interview scheduling, and role based access controls. Operational scope covers Meinestadt's HR and recruiting teams across Germany, with governance configured through role segmentation and standardized hiring workflows during the rollout to HR and hiring managers.
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Meinestadt ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Meinestadt implemented FreeWheel Demandsuite on its website. The deployment uses FreeWheel Demandsuite within an Agency Management context to centralize programmatic demand orchestration, ad decisioning, and publisher monetization controls for the site’s digital inventory. This positions FreeWheel Demandsuite as the primary Agency Management application driving advertising and commercial workflows at Meinestadt.
The implementation is executed on the meinestadt.de web properties where FreeWheel Demandsuite is embedded to manage demand paths, campaign delivery rules, and yield management across site ad units. Operational scope encompasses digital advertising operations and commercial sales teams in Germany, aligning campaign operations with inventory configuration and pricing workflows. Governance focused on consolidating demand signals and standardizing ad operations processes across editorial and commercial stakeholders to support consistent campaign execution.
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Meinestadt AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Meinestadt deployed GumGum on its public website. Meinestadt uses GumGum as an Artificial Intelligence Marketing solution to enable contextual advertising and AI driven audience engagement across its digital properties, supporting marketing and digital advertising functions.
Deployment is implemented as a site embedded GumGum script tag that runs client side to analyze page content, render on page advertising creatives, and feed engagement signals into marketing workflows. Configuration emphasized contextual targeting rules, creative placements, and analytics instrumentation consistent with Artificial Intelligence Marketing implementations, with operational ownership by marketing and web operations teams. Governance focused on consent and privacy alignment and operational monitoring of creative rendering and page performance. The GumGum application name appears in the site source code, indicating a web delivery architecture for ad serving and contextual analysis.
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Meinestadt Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Meinestadt CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2017 | 2017 |
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Meinestadt ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Meinestadt PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Meinestadt IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Meinestadt
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Meinestadt Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Meinestadt IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Meinestadt digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Meinestadt Technographics
Meinestadt is a Professional Services organization based in Germany,
with around 300 employees and annual revenues of $45.0 million.
Meinestadt operates a diverse technology stack with applications such as
Personio ATS, FreeWheel Demandsuite and GumGum,
covering areas like Applicant Tracking System, Agency Management and Artificial Intelligence Marketing.
Meinestadt has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personio, FreeWheel, A Comcast Company and GumGum.
Meinestadt recently adopted applications including
GumGum in 2022, Microsoft Clarity in 2022 and ABtesting.ai in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Meinestadt’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Meinestadt’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Meinestadt technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.