Tupa, 17601-170,
Brazil
Memory Academy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Memory Academy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Memory Academy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Memory Academy has purchased the following applications: Hotmart HotPay for Payment Processing in 2025, Keap CRM for CRM in 2023, IDC19 Hosting for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Memory Academy is running and its propensity to invest more and deepen its relationship with Hotmart , Keap (formerly Infusionsoft) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Memory Academy revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Memory Academy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hotmart | Legacy | Hotmart HotPay | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
In 2025, Memory Academy implemented Hotmart HotPay on their website to centralize Payment Processing for online course sales. Memory Academy is a Brazil based education company operating a single web storefront with about 25 employees and reported revenue of 7000000, the deployment focuses on embedding Hotmart HotPay into site checkout flows to capture payments and manage buyer journeys.
Configuration work emphasized embedding the Hotmart HotPay checkout, configuring support for one time purchases and recurring subscriptions, and setting payout and settlement parameters exposed by the Hotmart HotPay platform. Functional capabilities implemented align with Payment Processing needs, including payment authorization and capture, refund orchestration, and transaction level reporting to support finance led reconciliation activities.
Operational scope included e commerce, finance and customer support teams, with finance responsible for reconciliation and reporting and customer support handling payment inquiries originating from the website checkout. Governance centered on role based access to Hotmart HotPay administrative functions and configuration controls for pricing and subscription settings, ensuring platform level workflows reflect Memory Academy s commercial and compliance requirements.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap CRM | CRM | CRM | n/a | 2023 | 2023 |
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Partner Relationship Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDC19 | Legacy | IDC19 Hosting | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
In 2023, Memory Academy deployed IDC19 Hosting to run its public website. The deployment uses IDC19 Hosting within the Application Hosting and Computing Services category to provide web server compute, persistent storage, and availability for the institution's site.
IDC19 Hosting is implemented to support the website infrastructure and associated user-facing workflows for the Brazil-based education provider. Functional capabilities emphasized in the implementation include HTTP serving, storage for site assets, certificate management, and basic monitoring and backup services, with operational coverage centered on the organization’s web presence and enrollment related pages.
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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