Mercadona Technographics
Mercadona Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercadona and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95800 Mercadona employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercadona has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2019, Avature CRM for Candidate Relationship Management in 2023, SAP Retail for Retail Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercadona is running and its propensity to invest more and deepen its relationship with SAP , Avature , OpenAI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercadona revenues, which have grown to $29.48 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercadona intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercadona Tech Stack and Enterprise Applications
Mercadona ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, Mercadona implemented SAP S/4HANA Cloud and invested 18 million euros in migrating its financial processes to SAP S/4HANA and SAP Fiori. The project targeted the company's finance function and aimed to homogenize applications and a large volume of financial information while making that information more accessible from the cloud.
Mercadona deployed SAP S/4HANA Cloud as an ERP Financial application, configuring core financial modules including general ledger, accounts payable, accounts receivable and financial close orchestration, and adopting SAP Fiori for role based user interfaces. The configuration emphasized standardized transaction processing and centralized financial master data to support consistent accounting and reporting workflows.
The technical approach focused on cloud delivery of SAP S/4HANA Cloud with SAP Fiori as the presentation layer to improve accessibility and user experience for finance teams. The implementation consolidated disparate financial information into a homogenized application footprint, supporting finance operations and reporting across Mercadona.
Governance concentrated on migrating financial processes within a defined budget of 18 million euros and sequencing rollout across finance workflows to standardize procedures and improve data accessibility. Stated outcomes include homogenization of applications and enhanced accessibility of financial information from the cloud.
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ERP Financial | ERP |
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2017 | 2018 |
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Mercadona HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2023 | 2023 |
In 2023, Mercadona implemented Avature CRM as its Candidate Relationship Management platform and deployed Avature CRM on its corporate website to capture and manage inbound candidate traffic. The deployment anchors Candidate Relationship Management capabilities directly on Mercadona’s public careers presence, enabling web-based candidate capture and ongoing engagement through the Avature CRM instance.
Configuration focuses on candidate database management, talent pool segmentation, campaign automation for candidate outreach, workflow orchestration for candidate lifecycle stages, and structured candidate communications. Avature CRM is configured to maintain persistent candidate profiles, manage talent pipelines, and support campaign-driven sourcing and nurturing workflows consistent with Candidate Relationship Management functional patterns.
Operationally the implementation is scoped for recruitment and talent acquisition teams, using the website integration to flow applicants and prospects into the CRM for ongoing pipeline management. The Avature CRM integration with the career site centralizes candidate intake and supports recruitment workflows across Mercadona’s hiring channels and organizational recruiting operations.
Governance for the Avature CRM deployment emphasizes standardized candidate lifecycle workflows, centralized recordkeeping, and process controls for communications and consent management consistent with Candidate Relationship Management practices. Implementation details reflect an application-focused architecture that places Avature CRM as the primary system for candidate engagement and talent pipeline orchestration.
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Core HR | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Mercadona ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Mercadona implemented SAP Retail as part of a broader move to a cloud-hosted SAP platform. The deployment encompassed SAP S/4HANA and SAP for Retail solutions, positioning SAP Retail within the Retail Management category to serve core merchandising and store operations needs.
The implementation included SAP S/4HANA for core finance and logistics, SAP for Retail for merchandising, assortment, pricing, inventory management and store operations, and SAP SuccessFactors Employee Central, Employee Central Payroll, Recruiting and Learning for HR lifecycle management. Configuration work emphasized master data consolidation, retail workflow alignment and operational automation consistent with Retail Management functional patterns.
Architecturally, the program was delivered as an end-to-end integrated cloud platform that unified back-office ERP, store-level retail systems and HR applications. Integrations were established between SAP Retail and the listed SuccessFactors modules to synchronize workforce data, payroll and recruiting workflows across Mercadona's more than 1,600 stores and associated distribution operations.
Governance and rollout focused on simplifying Mercadona's processes and IT landscape and on enabling faster response to business requirements, with cross-functional governance across retail operations, supply chain and HR. The consolidated SAP Retail and SAP S/4HANA footprint created a single application landscape for operational orchestration and unified master data management.
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Mercadona AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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Mercadona Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Mercadona CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2017 | 2017 |
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Mercadona ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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Mercadona IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Database Management, Open-Source Database | IaaS |
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2023 | 2023 |
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Mercadona CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mercadona
| First Name | Last Name | Title | Function | Department | Phone | |
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Managing Director of Logistics | Director | Supply Chain | |
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Information Technology Project Manager | Manager | IT | |
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Managing Director of IT | Director | IT | |
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Director IT Supply Chain | Director | Supply Chain | |
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General Director Human Resources | Director | HR | |
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HR Director | Director | HR | |
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Talent Acquisition & Talent Management Solutions IT Project Manager | Manager | HR | |
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HR Manager - Core HR | Manager | HR | |
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HR IT Director | Director | HR | |
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Apps Being Evaluated by Mercadona Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mercadona IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mercadona digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Mercadona Technographics
Mercadona is a Retail organization based in Spain,
with around 95800 employees and annual revenues of $29.48 billion.
Mercadona operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Avature CRM and SAP Retail,
covering areas like ERP Financial, Candidate Relationship Management and Retail Management.
Mercadona has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Avature.
Mercadona recently adopted applications including
OpenAI GPT-4 in 2025, Salesforce Sales Cloud in 2024 and Microsoft Entra ID (formerly Azure Active Directory) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mercadona’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mercadona’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mercadona technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.