Jacksonville, 32250, FL,
United States
Merchomatic Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Merchomatic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Merchomatic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Merchomatic has purchased the following applications: GrooveCM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Merchomatic is running and its propensity to invest more and deepen its relationship with GrooveCM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Merchomatic revenues, which have grown to $42.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Merchomatic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GrooveCM | Legacy | GrooveCM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Merchomatic implemented GrooveCM as its CRM to support branded e commerce merch stores and marketing funnels serving U.S. customers. The implementation aligns GrooveCM with the company use case of combining storefront delivery and funnel automation for B2C merchandising and campaign-driven sales.
Merchomatic configured GrooveCM with visible module usage that includes GroovePages for site and funnel pages and the commerce modules GrooveSell and GrooveKart for product catalog and checkout workflows. Core CRM capabilities were applied to manage contact records, segment audiences, and drive funnel automation tied to storefront transactions, reflecting standard CRM contact management and campaign orchestration patterns.
The deployment is a cloud delivered GrooveCM configuration that integrates GroovePages front end with GrooveSell and GrooveKart commerce flows to maintain a single customer and order context across marketing and storefront touchpoints. Operational coverage centers on marketing and e commerce teams, with the platform used to provision branded stores, capture leads, and route orders for U.S. customers.
Governance was organized around centralized CRM data and funnel content ownership, with marketing responsible for funnel design and e commerce operations controlling product and order workflows. Workflow changes emphasize automated lead to order handoffs and consolidated contact records within GrooveCM to support coordinated campaign and store operations.
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