List of GrooveCM Customers
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United States
Since 2010, our global team of researchers has been studying GrooveCM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased GrooveCM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using GrooveCM for CRM include: Sorella Wax Bar, a United States based Leisure and Hospitality organisation with 470 employees and revenues of $118.0 million, Merchomatic, a United States based Manufacturing organisation with 150 employees and revenues of $42.0 million, Genius Group Limited, a Singapore based Education organisation with 241 employees and revenues of $12.8 million, Shelley Brook, a United States based Media organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using GrooveCM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The GrooveCM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Genius Group Limited | Education | 241 | $13M | Singapore | GrooveCM | GrooveCM | CRM | 2023 | n/a |
In 2023 Genius Group Limited implemented GrooveCM as its CRM to embed Groove Digital’s marketing, CRM and AI tooling into the GeniusU partner portal under a 50/50 joint venture announced in September 2023. The program targeted Singapore and global partner operations and was positioned to be market-ready by Q1 2024 to serve roughly 12,500 partners.
The GrooveCM deployment focused on core CRM capabilities and integrated marketing automation, with inferred use of GrooveMail for email automation, GroovePages for landing pages and Funnels, and GrooveSell for commerce and enrollment workflows. Configuration centered on partner and educator contact models, campaign orchestration, lead to enrollment funnels, segmentation and AI-assisted personalization to support scalable online classroom creation.
Integration work concentrated on embedding GrooveCM into the GeniusU partner portal, aligning partner data flows and campaign triggers with the portal’s user lifecycle. Operational coverage explicitly included educator-facing functions, partner management and marketing operations across the targeted Singapore and global footprint, with the CRM acting as the central orchestration layer for partner acquisition and classroom scaling.
Governance and rollout planning emphasized a phased portal integration to reach the stated Q1 2024 readiness, with controls expected around partner data schema, campaign approval workflows and role-based access for educators and partner administrators. The implementation narrative positions GrooveCM as the central CRM for Genius Group Limited, coupling marketing automation and AI capabilities with partner portal orchestration to enable educators to build and scale online classrooms.
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Merchomatic | Manufacturing | 150 | $42M | United States | GrooveCM | GrooveCM | CRM | 2021 | n/a |
In 2021 Merchomatic implemented GrooveCM as its CRM to support branded e commerce merch stores and marketing funnels serving U.S. customers. The implementation aligns GrooveCM with the company use case of combining storefront delivery and funnel automation for B2C merchandising and campaign-driven sales.
Merchomatic configured GrooveCM with visible module usage that includes GroovePages for site and funnel pages and the commerce modules GrooveSell and GrooveKart for product catalog and checkout workflows. Core CRM capabilities were applied to manage contact records, segment audiences, and drive funnel automation tied to storefront transactions, reflecting standard CRM contact management and campaign orchestration patterns.
The deployment is a cloud delivered GrooveCM configuration that integrates GroovePages front end with GrooveSell and GrooveKart commerce flows to maintain a single customer and order context across marketing and storefront touchpoints. Operational coverage centers on marketing and e commerce teams, with the platform used to provision branded stores, capture leads, and route orders for U.S. customers.
Governance was organized around centralized CRM data and funnel content ownership, with marketing responsible for funnel design and e commerce operations controlling product and order workflows. Workflow changes emphasize automated lead to order handoffs and consolidated contact records within GrooveCM to support coordinated campaign and store operations.
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Shelley Brook | Media | 10 | $1M | United States | GrooveCM | GrooveCM | CRM | 2024 | n/a |
In 2024, Shelley Brook implemented GrooveCM in the United States as a CRM deployment visible on public marketing and checkout surfaces. The implementation is observable on the public site and product checkout pages by the footer Built With GroovePages, indicating GrooveCM is being used for marketing pages, checkout processing, and member or product delivery workflows.
The deployment of GrooveCM appears to center on core CRM and marketing modules, with inferred usage of GroovePages for landing and sales pages, GrooveSell for checkout and order management, and GrooveMail for email and lead management. Operational scope covers marketing, ecommerce, and product delivery functions within Shelley Brook, with configurations likely focused on lead capture through landing pages, checkout orchestration for paid products, and email automation tied to purchase and membership flows.
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Leisure and Hospitality | 470 | $118M | United States | GrooveCM | GrooveCM | CRM | 2023 | n/a |
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