Merkal Calzados
Merkal Calzados Technographics
Merkal Calzados Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Merkal Calzados and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Merkal Calzados employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Merkal Calzados has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2016, Microsoft Power BI for Analytics and BI in 2017, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Merkal Calzados is running and its propensity to invest more and deepen its relationship with Microsoft , Nextail , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Merkal Calzados revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Merkal Calzados intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Merkal Calzados Tech Stack and Enterprise Applications
Merkal Calzados ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, Merkal Calzados implemented Microsoft Dynamics 365 for Finance and Operations as a core element of a cloud-first enterprise architecture designed with TOGAF. The engagement was initiated through an executive search placement by Robert Walters to serve as interim manager for Opcapita, reporting directly to the CEO, and addressed IT consolidation across the retailer with 1,200 employees, 210 stores, an ecommerce channel, and a 20,000 square meter Zaragoza distribution center that moves eight million pairs of shoes annually. The program targeted cloud deployment using Microsoft Azure Services and an enterprise integration backbone based on a TIBCO integration bus. Enterprise scale requirements included management of 1.2 million customer accounts and high volume marketing operations producing 130 million emails per year.
The Microsoft Dynamics 365 for Finance and Operations deployment delivered core ERP Financial capabilities across finance, procurement, inventory, and distribution, and included the Advanced Warehouse module configured for the Zaragoza site. Complementary implementations included Microsoft Dynamics Customer Engagement for CRM, Episerver Campaign for digital marketing and a digital wallet loyalty card, and Microsoft PowerBI for business intelligence reporting. Retail and omnichannel capabilities were provided by Microsoft Dynamics 365 for Retail, DOM and a Unified Commerce Platform, with ecommerce on Episerver integrated with Avensia Storefront and point of sale modernization using Microsoft Modern POS. Shop floor workforce management was implemented via a LOMAXIM solution to coordinate store labor and operations.
Integrations were explicit and centralized, with TIBCO Scribe and the TIBCO integration bus connecting the ERP Financial backbone to CRM, ecommerce, marketing, vendor portal, and warehouse systems, while Azure cloud services hosted platform services and data flows. A vendor portal was provisioned on Microsoft SharePoint to manage supplier interactions and document exchange. Data integration patterns addressed transactional flows between POS in 210 stores, the Zaragoza distribution center, ecommerce orders, and customer engagement systems to support omnichannel order orchestration and inventory visibility.
Governance and organizational changes were driven by the TOGAF enterprise solution architecture, accompanied by a reorganization of the IT department, new staffing, updated methodologies and tooling, and an explicit change management program. Implementation governance reported into executive leadership, coordinating phased rollouts across stores, the ecommerce channel, and the central warehouse. Operational handoff included defining support processes and responsibilities for cloud operations and integration maintenance.
Lifecycle management activities included an application upgrade path for Microsoft Dynamics 365 for Finance and Operations, moving the implementation from version 8.1.3 to 10.0.2 to maintain platform currency and supportability. The overall program aligned Merkal Calzados technology systems around Microsoft cloud services, with Microsoft Dynamics 365 for Finance and Operations positioned as the ERP Financial core for enterprise finance and operational processes.
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Merkal Calzados Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Merkal Calzados implemented Microsoft Power BI as its centralized business intelligence platform to establish an Analytics and BI capability across retail, ecommerce and warehouse operations. Microsoft Power BI was deployed as part of an enterprise cloud program designed with TOGAF, with all solutions hosted on Microsoft Azure Services and data orchestration via the TIBCO integration bus, aligning the BI layer with the company cloud architecture.
The implementation delivered a mix of governed operational and executive reporting, plus self service analytics for merchandising, supply chain, finance and marketing teams. Microsoft Power BI ingested source data from Dynamics 365 for Finance and Operations, Dynamics Customer Engagement, Episerver ecommerce and campaign systems, Microsoft Modern POS across 210 stores, the Zaragoza advanced warehouse and Avensia storefront integrations, using TIBCO Scribe and Azure services for ETL and staged datasets.
Rollout and operational scope covered executive dashboards, store operations analytics, inventory and warehouse performance reporting, and customer insights tied to a 1.2 million account marketing base and ecommerce telemetry. Governance was formalized within the TOGAF enterprise solution architecture, with a reorganized IT department, new resources, standardized methodologies and change management to support BI adoption and data governance.
Microsoft Power BI was positioned to unify reporting across the broader Microsoft application portfolio and to support platform lifecycle activities including the upgrade of Dynamics 365 for Finance and Operations from 8.1.3 to 10.0.2, ensuring BI models and feeds remained aligned with updated ERP schemas and omnichannel retail data flows.
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Merkal Calzados Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Merkal Calzados implemented Microsoft 365 as its Collaboration platform. The deployment created a cloud hosted Microsoft 365 tenant to support approximately 1,200 employees across Spain, standardizing productivity and communication tooling for corporate functions and retail store staff.
Microsoft 365 was configured to deliver core collaboration capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for personal file sync, and Microsoft Teams for chat and meetings. Configuration emphasized mailbox provisioning, SharePoint site architecture, Teams channel templates, and OneDrive storage and sharing policies to standardize collaboration workflows. Microsoft 365 provided the service components to support document lifecycle management, synchronous and asynchronous teamwork, and centralized content access.
Operational governance was organized through a centralized tenant level administration model using Azure Active Directory for identity and role based access control and tenant level policy enforcement for security and compliance. Rollout followed staged onboarding of corporate and store user groups across Spain, applying administrative controls and policy templates at the tenant and site level to manage collaboration behavior. The implementation aligned Microsoft 365 Collaboration capabilities with business functions including merchandising, store operations, human resources, and finance.
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Merkal Calzados Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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Merkal Calzados eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2017 | 2017 |
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Merkal Calzados SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supply Chain Management | SCM |
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2017 | 2017 |
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Merkal Calzados CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Merkal Calzados ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Merkal Calzados TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2016 | 2016 |
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Merkal Calzados PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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Merkal Calzados IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Merkal Calzados
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Merchandise Planning | Director | Finance | |
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IT Manager | Manager | IT | |
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Visual Merchandising Manager | Manager | Procurement | |
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COO | CXO | Finance | |
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Regional Director of Retail | Director | Finance | |
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Apps Being Evaluated by Merkal Calzados Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Merkal Calzados IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Merkal Calzados digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Merkal Calzados Technographics
Merkal Calzados is a Retail organization based in Spain,
with around 1200 employees and annual revenues of $200.0 million.
Merkal Calzados operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft Power BI and Microsoft 365,
covering areas like ERP Financial, Analytics and BI and Collaboration.
Merkal Calzados has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft.
Merkal Calzados recently adopted applications including
Nextail Inventory Analytics in 2021, About Livefyre in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Merkal Calzados’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Merkal Calzados’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Merkal Calzados technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.