Microlise Group Holdings Ltd.
Farrington Way Eastwood,
Nottingham, NG16 3AG,
United Kingdom
Nottingham, NG16 3AG,
United Kingdom
44 17 7353-7000
Professional Services
Microlise Group Holdings Ltd. Technographics
Microlise Group Holdings Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Microlise Group Holdings Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 613 Microlise Group Holdings Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Microlise Group Holdings Ltd. has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Microlise Group Holdings Ltd. is running and its propensity to invest more and deepen its relationship with Tawk.to , Google , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Microlise Group Holdings Ltd. revenues, which have grown to $79.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microlise Group Holdings Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Microlise Group Holdings Ltd. Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Microlise Group Holdings Ltd implemented Tawk.to, using the Chatbots and Conversational AI application on its corporate website. The deployment is a web embedded live chat widget delivering real time messaging and asynchronous visitor engagement to site visitors. The implementation focuses on customer facing channels to support first line customer service and online lead qualification.
Tawk.to was configured to provide conversational capabilities including live messaging, canned responses, and chat routing to human agents, consistent with Chatbots and Conversational AI functional workflows. Operational ownership was aligned to customer support and commercial teams to manage scripted responses, session handoffs, and day to day chat operations. The configuration supports website based customer engagement and establishes a channel specific conversational layer for marketing and support interactions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Microlise Group Holdings Ltd implemented Google Workspace (Formerly Google G-Suite) to deliver Collaboration capabilities across its UK-based corporate organization of approximately 613 employees. The deployment signal is observable on the company website, indicating enterprise adoption of Google Workspace (Formerly Google G-Suite) for core corporate communication and document collaboration functions.
The implementation emphasized standard Collaboration modules, including Gmail for corporate mail, Google Drive for centralized file storage, Google Docs and Sheets for real time document and spreadsheet collaboration, Google Calendar for scheduling, and Google Meet for virtual meetings. Administration and policy configuration were managed through the Google Admin console, leveraging account provisioning, group permissioning, and device management as the primary configuration surfaces.
Operational coverage extended across corporate functions, with the Collaboration platform supporting cross functional workflows between product, customer support, and operations teams in the United Kingdom. Role based access controls and shared drive structures were used to align information access with departmental needs, and collaboration tooling was positioned as the primary layer for document creation, versioning, and meeting orchestration.
Governance centered on centralized admin controls, user lifecycle administration, and policy enforcement through the platform console, with phased provisioning and group based rollouts to manage change. The narrative reflects a typical Google Workspace implementation where Collaboration capabilities are instrumented to unify email, content collaboration, calendaring, and conferencing across an enterprise professional services environment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Microlise Group Holdings Ltd. began using Zoominfo Platform as an Account Based Marketing solution on their website. The Zoominfo Platform is instrumented on the public site to surface visitor intelligence and to support targeted account engagement workflows for the company.
The implementation emphasizes Account Based Marketing capabilities such as account and contact enrichment, website visitor identification, intent signal capture, and engagement profiling to inform outreach and audience segmentation. Operational coverage centers on marketing and commercial teams at Microlise Group Holdings Ltd., with governance oriented toward centralized data hygiene, segmented account audiences, and staged activation of ABM campaigns and demand generation workflows.
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Security MSP | Managed Services Provider (MSP) |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Microlise Group Holdings Ltd.
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Microlise Group Holdings Ltd. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Microlise Group Holdings Ltd. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Microlise Group Holdings Ltd. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Microlise Group Holdings Ltd. Technographics
Microlise Group Holdings Ltd. is a Professional Services organization based in United Kingdom,
with around 613 employees and annual revenues of $79.0 million.
Microlise Group Holdings Ltd. operates a diverse technology stack with applications such as
Tawk.to, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Microlise Group Holdings Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tawk.to, Google and Zoominfo.
Microlise Group Holdings Ltd. recently adopted applications including
NCC Group Managed Services in 2024, Zoominfo Platform in 2023 and Tawk.to in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Microlise Group Holdings Ltd.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Microlise Group Holdings Ltd.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Microlise Group Holdings Ltd. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.