Beijing, 100080,
China
Microsoft China Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Microsoft China and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Microsoft China employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Microsoft China has purchased the following applications: Techsun MA for Marketing Automation in 2019, Kingsoft Cloud Serverless Kubernetes for Container Service in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Microsoft China is running and its propensity to invest more and deepen its relationship with Techsun , Kingsoft Cloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Microsoft China revenues, which have grown to $4.23 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microsoft China intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Techsun | Legacy | Techsun MA | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Microsoft China implemented Techsun MA as part of a cloud-native CEP and data-center engagement focused on the companys online store, linking the deployment explicitly to Marketing Automation needs. The engagement delivered a cloud-native CEP and data-center solution to integrate multi-channel transaction and membership data, improving data quality and extending marketing reach for commerce and membership workflows in China.
The implementation combined CRM, CDP, and Marketing Automation capabilities within Techsun MA to support identity stitching, unified customer profiles, and real-time customer outreach orchestration. Techsun MA was configured to ingest transactional and membership event streams, normalize profile attributes, and enable automated campaign triggers and segmentation consistent with Marketing Automation functional workflows.
Integrations centered on commerce system transaction feeds and membership databases for the Microsoft online store in China, enabling cross-channel data consolidation and synchronized audience lists for outreach. Operational coverage targeted commerce and marketing teams managing membership engagement and promotional campaigns, with the platform operating as the central data plane for commerce and CRM data integration.
Governance emphasized data quality controls and profile unification to support compliant outreach and consistent campaign targeting, with rollout focused on production integration of transaction and membership data for real-time use. The engagement explicitly improved data quality and marketing reach through Techsun MA, while embedding Marketing Automation capabilities into Microsoft Chinas commerce and CRM operations.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kingsoft Cloud | Legacy | Kingsoft Cloud Serverless Kubernetes | Container Service | IaaS | n/a | 2018 | 2018 |
In 2018, Microsoft China implemented Kingsoft Cloud Serverless Kubernetes to support China-region software distribution and CDN services. The Container Service deployment was oriented to improve delivery of operating system and application update packages and to ensure stable large-scale bandwidth handling across Chinese ISPs for Microsoft China.
The implementation used Kingsoft Cloud Serverless Kubernetes as a cloud-native orchestration layer, leveraging Container Service capabilities such as container orchestration, automatic scaling of stateless delivery agents, namespace isolation, and lifecycle automation for deployment units. Kingsoft Cloud Serverless Kubernetes hosted containerized components of the distribution stack, enabling ephemeral worker pods for parallelized package distribution and control-plane services for orchestration and health management.
Integrations centered on China-region CDN and software distribution delivery channels operated by Kingsoft Cloud, with the Container Service instances running alongside CDN edge and origin components to coordinate package release and bandwidth consumption. Operational scope was focused on Microsoft China and Chinese ISP networks, impacting software distribution, IT operations, and release engineering functions responsible for packaging and delivering OS and application updates.
Governance and process adjustments emphasized containerized packaging pipelines and deployment orchestration to align release workflows with the Container Service model. Kingsoft Cloud Serverless Kubernetes was positioned as part of a broader cloud-native infrastructure modernization for distribution and CDN operations, with operational handoffs to network and release teams to manage scaled bandwidth orchestration and distribution cadence.
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2019 | 2019 |
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