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United States
Microtrac Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Microtrac and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Microtrac employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Microtrac has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2021, Steema TeeChart for Analytics and BI in 2008, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Microtrac is running and its propensity to invest more and deepen its relationship with Tawk.to , Pure Chat Inc , Steema or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Microtrac revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microtrac intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Steema | Legacy | Steema TeeChart | Analytics and BI | Analytics and BI | n/a | 2008 | 2008 |
In 2008 Microtrac implemented Steema TeeChart within its Flex and PartAn particle-characterization applications to provide embedded data visualization for R&D and quality-control workflows. The deployment anchored charting capabilities directly into product UI layers, establishing a visualization layer used by laboratory analysts and QA engineers in Microtrac's particle analysis toolset.
Steema TeeChart was used as the primary charting and visualization component, delivering interactive charting, data series visualization, and plotting controls consistent with Analytics and BI functional expectations. Implementation focused on embedding reusable visualization modules into Flex and PartAn, enabling exploratory analysis, trend inspection, and chart-driven quality checks inside the applications.
Integration occurred inside the application codebase with TeeChart controls rendered in the user interface of Flex and PartAn, supporting R&D and quality-control business functions for Microtrac in Germany. The configuration emphasized reliable rendering and diverse visualization types to accommodate particle characterization datasets.
Governance centered on product-level inclusion of visualization modules rather than a separate enterprise BI rollout, aligning ownership with the R&D and QA teams who operate Flex and PartAn. According to Steema's case study, TeeChart addressed diverse visualization needs and provided reliable charting for Microtrac's workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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