University Park, 60484-4140, IL,
United States
Middle Atlantic Products Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Middle Atlantic Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 Middle Atlantic Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Middle Atlantic Products has purchased the following applications: Microsoft 365 for Collaboration in 2015, Salesforce Marketing Cloud for Marketing Automation in 2015, Axonom Powertrak Visual CPQ for Configure Price Quote (CPQ) in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Middle Atlantic Products is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Axonom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Middle Atlantic Products revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Middle Atlantic Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Axonom | Legacy | Axonom Powertrak Visual CPQ | Configure Price Quote (CPQ) | SPM | n/a | 2013 | 2013 |
In 2013 Middle Atlantic Products deployed Axonom Powertrak Visual CPQ as a Configure Price Quote (CPQ) solution to support sales and quote to order processes for global channel partners and customers. The implementation is described as a sales and CRM focused deployment delivered to partners and customers worldwide using a hosted Visual CPQ model.
The deployment explicitly used the 2D configurator plus CPQ modules within Axonom Powertrak Visual CPQ, implementing a drag and drop rack configurator that produced accurate quotes, single part numbers for designs, CAD exports and shop documentation. Functional capabilities emphasized included interactive 2D configuration, automated quoting and part number generation, and export of manufacturing documentation.
Architecture and integrations centered on the Visual CPQ being hosted and integrated with Salesforce, tying configured designs and quote outputs into CRM and sales quoting workflows. The operational scope covered channel sales and direct customer quoting across the companys partner network and customer base, aligning configuration outputs to downstream order processing.
Governance and rollout were framed around quote to order process alignment for sales and CRM teams, with the case study noting that the solution tightened quote to order and increased average order value.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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