Middletown, 10941, NY,
United States
Middletown Honda Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Middletown Honda and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Middletown Honda employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Middletown Honda has purchased the following applications: VIN IQ for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Middletown Honda is running and its propensity to invest more and deepen its relationship with VIN IQ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Middletown Honda revenues, which have grown to $67.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Middletown Honda intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VIN IQ | Legacy | VIN IQ | Marketing Analytics | CRM | n/a | 2024 | 2024 |
In 2024, Middletown Honda implemented VIN IQ, deploying VIN IQ Impact to support targeted digital advertising at its dealership in Middletown, New York. VIN IQ is used as a Marketing Analytics application to measure vehicle-level exposure and inform paid search budgets. The deployment focused on integrating VIN IQ Impact with Google Search Ads to surface underexposed inventory.
VIN IQ Impact was configured to reallocate Google Ads budget toward underexposed vehicles, combining vehicle exposure signals with campaign bid and budget adjustments. Functional capabilities implemented included vehicle-level exposure analytics, campaign optimization workflows, and sales attribution tied to Google Search Ads. The implementation centralized advertising decisions within the marketing function and operationalized a feedback loop from campaign performance into budget allocation.
Governance changes included campaign-level budget reallocation processes and tightened coordination between marketing and dealership sales to attribute sales to paid search activity. As reported in the case study, the VIN IQ Impact integration with Google Search Ads yielded a 44.7% increase in vehicle exposure, a 14.1% increase in sales attributed to the Google Ads campaigns, and a 38.7% reduction in cost per sale. These outcomes were produced by using VIN IQ Impact to optimize Google Search Ads campaigns and reassign spend toward underexposed inventory.
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