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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

Middletown Honda
Location
520 Route 211 E,
Middletown, 10941, NY,
United States
Website
https://www.middletownhonda.com/
Phone
1 845-343-0055
Artw industry
Automotive
Employee
Revenue

Middletown Honda Technographics

Middletown Honda Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Middletown Honda and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Middletown Honda employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Middletown Honda has purchased the following applications: VIN IQ for Marketing Analytics in 2024, CrownPeak Universal Consent Platform (formerly Evidon) for Governance, Risk and Compliance in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Middletown Honda is running and its propensity to invest more and deepen its relationship with VIN IQ , Quantcast , The Nielsen Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Middletown Honda revenues, which have grown to $67.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Middletown Honda intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Middletown Honda Tech Stack and Enterprise Applications

Middletown Honda CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
VIN IQ Legacy VIN IQ Marketing Analytics CRM n/a 2024 2024
In 2024, Middletown Honda implemented VIN IQ, deploying VIN IQ Impact to support targeted digital advertising at its dealership in Middletown, New York. VIN IQ is used as a Marketing Analytics application to measure vehicle-level exposure and inform paid search budgets. The deployment focused on integrating VIN IQ Impact with Google Search Ads to surface underexposed inventory. VIN IQ Impact was configured to reallocate Google Ads budget toward underexposed vehicles, combining vehicle exposure signals with campaign bid and budget adjustments. Functional capabilities implemented included vehicle-level exposure analytics, campaign optimization workflows, and sales attribution tied to Google Search Ads. The implementation centralized advertising decisions within the marketing function and operationalized a feedback loop from campaign performance into budget allocation. Governance changes included campaign-level budget reallocation processes and tightened coordination between marketing and dealership sales to attribute sales to paid search activity. As reported in the case study, the VIN IQ Impact integration with Google Search Ads yielded a 44.7% increase in vehicle exposure, a 14.1% increase in sales attributed to the Google Ads campaigns, and a 38.7% reduction in cost per sale. These outcomes were produced by using VIN IQ Impact to optimize Google Search Ads campaigns and reassign spend toward underexposed inventory.
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2015 2015
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2015 2015
Middletown Honda TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CrownPeak Legacy CrownPeak Universal Consent Platform (formerly Evidon) Governance, Risk and Compliance TRM n/a 2015 2015

IT Decision Makers and Key Stakeholders at Middletown Honda

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Middletown Honda Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Middletown Honda IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Middletown Honda digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Middletown Honda Technographics
Middletown Honda is a Automotive organization based in United States, with around 160 employees and annual revenues of $67.0 million.
Middletown Honda operates a diverse technology stack with applications such as VIN IQ and CrownPeak Universal Consent Platform (formerly Evidon), covering areas like Marketing Analytics and Governance, Risk and Compliance.
Middletown Honda has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as VIN IQ and CrownPeak.
Middletown Honda recently adopted applications including VIN IQ in 2024, Quantcast Measure in 2015 and Nielsen Marketing Cloud in 2015, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Middletown Honda’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Middletown Honda’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Middletown Honda technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.