List of VIN IQ Customers
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Since 2010, our global team of researchers has been studying VIN IQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased VIN IQ for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using VIN IQ for Marketing Analytics include: Weston Volvo Cars, a United States based Automotive organisation with 101 employees and revenues of $236.0 million, Pierre Auto Group, a United States based Automotive organisation with 150 employees and revenues of $180.0 million, United Nissan Reno, a United States based Automotive organisation with 85 employees and revenues of $75.0 million, Team Automotive Group, a United States based Automotive organisation with 170 employees and revenues of $71.0 million, Middletown Honda, a United States based Automotive organisation with 160 employees and revenues of $67.0 million and many others.
Contact us if you need a completed and verified list of companies using VIN IQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The VIN IQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mazda Of Claremont | Automotive | 45 | $4M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
In 2024 Mazda Of Claremont implemented VIN IQ as its Marketing Analytics solution for the Claremont, California marketing program. The engagement focused on applying VIN-level measurement to paid marketing and vendor spend for a single-store dealership operation.
VIN IQ was used to provide VIN-level marketing analytics, attribution and campaign optimization for paid channels. Module usage was likely centered on VIN IQ Reveal and VIN IQ Impact, enabling VIN-level campaign performance visibility, paid traffic to sold VIN mapping, and vendor performance analysis consistent with Marketing Analytics workflows.
Operational scope covered the dealership marketing function and vendor management for Mazda Of Claremont, with analysis applied directly to paid media buys and vendor spend decisions. Governance shifted toward data-driven campaign reallocation and vendor cost controls, as the analytics outputs were used to identify and cut unnecessary spend and re-prioritize media investments.
The implementation produced explicit outcomes reported in the case study, including a 46% reduction in unnecessary spend, a 40% improvement in marketing spend efficiency, and an 18% increase in sold VINs from paid traffic for the Claremont program. These results reflect the application of VIN IQ Marketing Analytics to improve paid marketing efficiency and sold-VIN attribution for dealership marketing operations.
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Middletown Honda | Automotive | 160 | $67M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
In 2024, Middletown Honda implemented VIN IQ, deploying VIN IQ Impact to support targeted digital advertising at its dealership in Middletown, New York. VIN IQ is used as a Marketing Analytics application to measure vehicle-level exposure and inform paid search budgets. The deployment focused on integrating VIN IQ Impact with Google Search Ads to surface underexposed inventory.
VIN IQ Impact was configured to reallocate Google Ads budget toward underexposed vehicles, combining vehicle exposure signals with campaign bid and budget adjustments. Functional capabilities implemented included vehicle-level exposure analytics, campaign optimization workflows, and sales attribution tied to Google Search Ads. The implementation centralized advertising decisions within the marketing function and operationalized a feedback loop from campaign performance into budget allocation.
Governance changes included campaign-level budget reallocation processes and tightened coordination between marketing and dealership sales to attribute sales to paid search activity. As reported in the case study, the VIN IQ Impact integration with Google Search Ads yielded a 44.7% increase in vehicle exposure, a 14.1% increase in sales attributed to the Google Ads campaigns, and a 38.7% reduction in cost per sale. These outcomes were produced by using VIN IQ Impact to optimize Google Search Ads campaigns and reassign spend toward underexposed inventory.
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Pierre Auto Group | Automotive | 150 | $180M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2025 | n/a |
In 2025, Pierre Auto Group implemented VIN IQ, a Marketing Analytics application, on its public website to centralize vehicle interaction and campaign measurement data. VIN IQ is deployed to capture VIN level engagement and visitor behavior directly from the dealer digital storefront, providing reporting and visualization that support marketing and sales decision making.
The implementation emphasizes typical Marketing Analytics capabilities, including VIN level interaction tracking, campaign attribution and conversion funnel analysis, audience segmentation, and dashboarding for campaign and inventory performance. VIN IQ is configured to surface VIN centric metrics and web behavioral signals in role based dashboards used by marketing and sales teams, enabling lead capture workflows and prioritization of in market shoppers.
Operational coverage is scoped to the company website and digital showroom interfaces, with data consumption concentrated in marketing and dealer sales operations. Governance for the deployment centers on data quality controls, tagging standards for consistent VIN and campaign attribution, and role based access to analytics dashboards, accompanied by phased training for marketing and sales users to operationalize insights from VIN IQ.
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Automotive | 170 | $71M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
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Automotive | 85 | $75M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2025 | n/a |
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Automotive | 101 | $236M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
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Buyer Intent: Companies Evaluating VIN IQ
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