Columbus, 68601, NE,
United States
Midwest Industrial Supply Technographics
Midwest Industrial Supply Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Midwest Industrial Supply and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Midwest Industrial Supply employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Midwest Industrial Supply has purchased the following applications: Microsoft 365 for Collaboration in 2015, SilverStripe CMS for Web Content Management in 2021, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Midwest Industrial Supply is running and its propensity to invest more and deepen its relationship with Microsoft , SilverStripe Ltd. , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Midwest Industrial Supply revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Midwest Industrial Supply intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Midwest Industrial Supply Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Midwest Industrial Supply deployed Microsoft 365 as its primary Collaboration platform. The implementation is publicly visible and Microsoft 365 is referenced on the company website, indicating a cloud first approach to productivity and external presence.
The Microsoft 365 deployment focused on core collaboration and productivity capabilities typical of the Collaboration category, including cloud email, team communication, document libraries, and personal file storage. Implementation scope aligned with common Microsoft 365 modules such as Exchange Online, SharePoint Online, Microsoft Teams, and OneDrive for Business, providing integrated messaging, document collaboration, and file synchronization across endpoints.
Operationally the Microsoft 365 tenant was provisioned to serve the full employee base at Midwest Industrial Supply, supporting administrative, sales, and operations functions through centralized account management and role based access controls. Governance centered on IT led user provisioning, mailbox and document access policies, and consolidated licensing management, with the Microsoft 365 Collaboration environment acting as the primary platform for corporate communications and document workflows.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SilverStripe Ltd. | Legacy | SilverStripe CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Midwest Industrial Supply implemented SilverStripe CMS as the platform for its public website, establishing a Web Content Management capability for corporate content and digital presence. SilverStripe CMS is used to manage the site’s structured pages, navigation, and media assets while supporting editorial publishing workflows and SEO metadata on the company website.
Configuration work concentrated on content modeling, templated page types, and media asset management within SilverStripe CMS, enabling authors to create, stage, and publish content through role-based editorial workflows. Permissions and review states were mapped to marketing and communications responsibilities, and modular templates were used to standardize page composition and accelerate content updates consistent with Web Content Management practices.
Operational scope focuses on the corporate website and supporting marketing communications, with governance organized around editorial roles, content approval processes, and staging and preview controls in the SilverStripe CMS. Ongoing site administration and content maintenance are handled through CMS user management and editorial procedures, ensuring controlled publishing windows and reduced exposure of draft material to the live site.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Midwest Industrial Supply implemented Hotjar on its corporate website. Midwest Industrial Supply implemented Hotjar as a Customer Experience application to capture session recordings, heatmaps, on-page feedback, and form analytics for the company website.
The deployment used Hotjar's client-side tracking snippet embedded across product pages, resource content, and checkout touchpoints to instrument user interactions and behavior. Configuration emphasized session recording sampling, heatmap segmentation, and form analysis, aligning Hotjar with marketing and customer support workflows for digital behavior analysis. Governance centered on tagging control and privacy filtering to exclude sensitive fields from recordings, with dashboards and segmented reports consumed by the web, marketing, and support teams for UX triage and issue investigation.
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Midwest Industrial Supply
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Midwest Industrial Supply Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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