Miguel Caballero
Parque Industrial La Florida - Bodega 7 Km 1.5, Cota,
Bogota, 30310-160, Cundinamar,
Colombia
Bogota, 30310-160, Cundinamar,
Colombia
57 1 3478199
Consumer Packaged Goods
Miguel Caballero Technographics
Miguel Caballero Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Miguel Caballero and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Miguel Caballero employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Miguel Caballero has purchased the following applications: SAP Business One for ERP Financial in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Miguel Caballero is running and its propensity to invest more and deepen its relationship with SAP , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Miguel Caballero revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Miguel Caballero intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Miguel Caballero Tech Stack and Enterprise Applications
Miguel Caballero ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Siesa Enterprise | SAP Business One | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Miguel Caballero implemented SAP Business One as its ERP Financial platform, migrating from Siesa Enterprise. The deployment was positioned as a fundamental tool to guarantee traceability of the supply chain, tracking the transaction flow from sales order to delivery of the PT to the final customer.
The implementation consolidated order-to-cash and inventory management capabilities inside SAP Business One, with configuration focused on product reference control, stock visibility across different retail stores, and vendor relationship management by product and reference. Functional emphasis included master data governance for item references, transaction-level traceability and inventory ledger controls to support store-level stock reconciliation.
Operational coverage extended across retail stores, sales, warehouse and procurement functions, using SAP Business One to enforce VRM processes for strategic suppliers by product and reference. Governance and workflow changes established centralized ownership of product and supplier reference data, aligned procurement workflows to supplier VRM requirements, and linked sales orders to fulfillment and delivery records for end-to-end traceability.
SAP Business One functions as the core ERP Financial system for Miguel Caballero, providing traceability and inventory control across retail outlets and supplier relationships without introducing external system references in the implementation notes.
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Miguel Caballero Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Miguel Caballero implemented Google Workspace (Formerly Google G-Suite) in a Collaboration deployment for its Colombia-based consumer packaged goods operations. The implementation is visible in the company website source, indicating active use of Google Workspace services for corporate communications and externally referenced collaboration artifacts. The company has approximately 470 employees and the deployment serves corporate functions across the organization.
Google Workspace (Formerly Google G-Suite) was configured to provide core Collaboration capabilities including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Shared Drives for document storage, and Google Docs, Sheets and Slides for collaborative content creation. Administration is delivered through the Google Admin console for domain and user provisioning, access control, and policy enforcement, with typical category-aligned controls such as group-based sharing and retention configuration. The implementation supports standard collaboration workflows for sales, marketing, and corporate operations, and the public website references confirm integration of Workspace identities or assets into external web touchpoints.
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Miguel Caballero eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Miguel Caballero deployed WooCommerce, provided by Automattic, on its corporate website https://www.miguelcaballero.com. The implementation uses WooCommerce to power the companys eCommerce storefront, delivering product catalog presentation, shopping cart and checkout flows, and order management as core functional capabilities. This deployment supports the Consumer Packaged Goods business function for online merchandising and direct-to-consumer sales in Colombia.
Architecturally the solution is embedded in the WordPress site stack and uses WooCommerce extensibility for catalog configuration, pricing controls, inventory indicators, shipping rule configuration and order lifecycle workflows, consistent with eCommerce platform patterns. Operational governance centers on product data publishing, pricing and order processing workflows across marketing, eCommerce and fulfillment teams, with administrative configuration performed through the WordPress console and WooCommerce settings. Miguel Caballeros use of WooCommerce aligns vendor, application and website to consolidate online commerce operations under a single eCommerce platform.
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eCommerce | eCommerce |
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2016 | 2016 |
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Miguel Caballero CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Miguel Caballero IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Miguel Caballero
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of International Trade / International Business Chief | Director | Investment | |
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International Business Management | CXO | Finance | |
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CEO | CXO | Finance | |
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Operations Manager | Manager | Finance | |
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Commercial Director | Director | Finance | |
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Apps Being Evaluated by Miguel Caballero Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Miguel Caballero IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Miguel Caballero digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Miguel Caballero Technographics
Miguel Caballero is a Consumer Packaged Goods organization based in Colombia,
with around 470 employees and annual revenues of $50.0 million.
Miguel Caballero operates a diverse technology stack with applications such as
SAP Business One, Google Workspace (Formerly Google G-Suite) and WooCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Miguel Caballero has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Google and Automattic.
Miguel Caballero recently adopted applications including
WooCommerce in 2021, Cloudflare CDN in 2020 and emBlue in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Miguel Caballero’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Miguel Caballero’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Miguel Caballero technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.