Mindshare
Rose Court 2 Southwark Bridge Road,
London , SE1 9HS,
United Kingdom
London , SE1 9HS,
United Kingdom
44 20 7969 4040
Communications
Mindshare Technographics
Mindshare Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mindshare and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Mindshare employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Mindshare has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2024, Andela Talent Cloud for Talent Management in 2022, Microsoft Power BI for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mindshare is running and its propensity to invest more and deepen its relationship with Microsoft , Andela , Expandi Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mindshare revenues, which have grown to $32.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mindshare intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mindshare Tech Stack and Enterprise Applications
Mindshare ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024, Mindshare implemented Microsoft Dynamics 365 for Finance and Operations as a global ERP Financial platform. The deployment was delivered as part of a coordinated rollout across multiple GroupM markets under WPP oversight, with Microsoft identified as the vendor and executive sponsorship provided by the Global People Systems and Data Product Director.
The implementation concentrated on core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, fixed assets, cash and bank management, budgeting, and financial reporting. Configuration work emphasized chart of accounts harmonization, multicurrency accounting, statutory reporting templates and period end orchestration consistent with Microsoft Dynamics 365 for Finance and Operations functional patterns.
Operational coverage spanned finance and accounting teams across multiple GroupM markets, aligning shared services functions with local statutory reporting units. Role based access controls and segregation of duties profiles were implemented to support global governance, while standardized journal processing and close workflows reduced cross market variability.
Governance was structured around a global product director model and finance process owners, with phased market rollouts, baseline configurations and centralized data product oversight to maintain master data consistency. Training, configuration templates and finance process standardization were core elements of the rollout, positioning Microsoft Dynamics 365 for Finance and Operations as the primary ERP Financial system for Mindshare’s global finance operations.
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Payment Processing | ERP |
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2022 | 2022 |
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Mindshare HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Andela | Legacy | Andela Talent Cloud | Talent Management | HCM | n/a | 2022 | 2022 |
In 2022 Mindshare engaged Andela and deployed Andela Talent Cloud to build and optimize its Synapse predictive analytics platform, addressing core data science, AI, and application development needs in the Apps Category. The engagement was structured as an Andela managed team model, sourcing engineers and data scientists from regions including Africa and Latin America to shorten lengthy talent lead times and sustain continuous product work.
The Andela managed team provided full product stack support for over two years, embedding capabilities for model development, model operationalization, deployment orchestration, and application engineering to support predictive workflows within Synapse. Andela Talent Cloud was used to operationalize data science pipelines and integrate application development efforts with analytics, enabling tighter coupling between models and media operations.
Operational coverage centered on media governance and advertiser performance workflows, impacting analytics, engineering, and media operations functions. Governance and process changes emphasized centralized model ownership and product level support, and the customer story reports improved media governance and improved return on advertising spend for advertisers as outcomes of the engagement.
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Mindshare Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Mindshare implemented Microsoft Power BI as a hosted analytics layer visible on its public website. Mindshare uses Microsoft Power BI on their website to publish interactive reports and dashboards, positioning Microsoft Power BI in the Analytics and BI category to support marketing and analytics functions and to surface web‑facing performance analytics for clients and stakeholders.
The deployment emphasizes embedded report delivery and interactive data visualization, leveraging Microsoft Power BI report publishing, dashboard configuration, self‑service reporting workflows, role based access controls, and scheduled data refresh capabilities typical of the Microsoft Power BI service. Operational scope is web consumption focused, with governance concentrated on report access, content lifecycle management, and website embedding patterns rather than on changes to backend source systems.
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Mindshare CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Mindshare EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2016 | 2017 |
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Mindshare ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Mindshare PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Mindshare TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Mindshare IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Mindshare CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Mindshare
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Deputy Global CFO | CXO | Finance | |
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EMEA Finance Director | Director | Finance | |
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Head of Data and Technology Services | Director | IT | |
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Finance Director - Mindshare Media Worldwide | Director | Finance | |
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Global Client Finance Director | Director | Finance | |
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Commercial Finance Director | Director | Finance | |
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Global CTO/ CIO | CXO | IT | |
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HR Director -Worldwide Team | Director | HR | |
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Compensation, Benefits and HR Manager | Manager | HR | |
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Global CFO | CXO | Finance | |
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Global Client Finance Director | Director | Finance | |
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Apps Being Evaluated by Mindshare Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mindshare IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mindshare digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mindshare Technographics
Mindshare is a Communications organization based in United Kingdom,
with around 10000 employees and annual revenues of $32.00 billion.
Mindshare operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Andela Talent Cloud and Microsoft Power BI,
covering areas like ERP Financial, Talent Management and Analytics and BI.
Mindshare has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Andela.
Mindshare recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2024, Andela Pay in 2022 and Andela Talent Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mindshare’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mindshare’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mindshare technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.