MINISO Co. Ltd. Digital Transformation Initiatives

About the Customer

MINISO Co. Ltd . is a Japanese brand based in China with more than 2400 stores spread over 60 countries. MINISO is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

Scope and Challenges

The company chose SAP SuccessFactors solutions to help optimize performance management and enable HR self-service capabilities.. Today, over 6,400 global organizations in 193 countries leveraging SAP SuccessFactors solutions to prioritize employees and empower them to succeed. As digital transformation continues to be critical to the success of today’s increasingly global workforce, more organizations are depending on leading SAP SuccessFactors solutions to provide exceptional employee experiences and optimize HR strategies.

Outcome and Implications

MINISO also selected SAP S/4HANA as a core platform to enable business operations and the SAP Hybris Cloud for Customer solution to help provide customer-specific personalized design, support sales revenue growth and gain market share. With these SAP solutions, MINISO aims to achieve digital transformation and establish a new retail model.


“It’s exciting to see continued momentum around the globe with companies who recognize the power of SAP for the way we can uniquely address their business transformation needs across all systems. And of course, we see that people are at the center of all successful businesses, as companies focus on connecting their own people experience to their desired customer experience. We continue to innovate our solutions to provide that best-in-class HR experience demanded today in businesses across industries.” - said Greg Tomb President at SAP SuccessFactors.


Tokyo 1st Floor,West Ikebukuro,High Bridge,1-21-2, West Ikebukuro,Toshima
Tokyo, 1-21-2002 , x
86 1852 0170 802
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by MINISO Co. Ltd.

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IT Decision Makers and Key Stakeholders at MINISO Co. Ltd.

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