Apps Run The World

MINISO Co. Ltd. Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by MINISO Co. Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3648 MINISO Co. Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that MINISO Co. Ltd. has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2017, SAP S/4 HANA for ERP Financial in 2017, SAP Cloud for Customer for Sales Automation in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems MINISO Co. Ltd. is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing MINISO Co. Ltd. revenues, which have grown to $1.43 billion in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MINISO Co. Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

MINISO Co. Ltd . is a Japanese brand based in China with more than 2400 stores spread over 60 countries. MINISO is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

Scope and Challenges

The company chose SAP SuccessFactors solutions to help optimize performance management and enable HR self-service capabilities.. Today, over 6,400 global organizations in 193 countries leveraging SAP SuccessFactors solutions to prioritize employees and empower them to succeed. As digital transformation continues to be critical to the success of today’s increasingly global workforce, more organizations are depending on leading SAP SuccessFactors solutions to provide exceptional employee experiences and optimize HR strategies.

Outcome and Implications

MINISO also selected SAP S/4HANA as a core platform to enable business operations and the SAP Hybris Cloud for Customer solution to help provide customer-specific personalized design, support sales revenue growth and gain market share. With these SAP solutions, MINISO aims to achieve digital transformation and establish a new retail model.


“It’s exciting to see continued momentum around the globe with companies who recognize the power of SAP for the way we can uniquely address their business transformation needs across all systems. And of course, we see that people are at the center of all successful businesses, as companies focus on connecting their own people experience to their desired customer experience. We continue to innovate our solutions to provide that best-in-class HR experience demanded today in businesses across industries.” - said Greg Tomb President at SAP SuccessFactors.


MINISO Group Holding Limited
Heye Plaza
Guangzhou, 510140 , x
1 212-381-3500
Industry Employees Revenue
Retail Subscribe Subscribe

Enterprise Software and Cloud Applications being used by MINISO Co. Ltd.

Vendor Old Product New Product Category Market VAR/SI When Live
Microsoft Legacy Apps Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020

IT Decision Makers and Key Stakeholders at MINISO Co. Ltd.

First Name Last Name Title Email Phone
Subscribe Subscribe VP of HR Subscribe Subscribe
Subscribe Subscribe Head Of Finance Department Subscribe Subscribe
Subscribe Subscribe HR Business Partner Subscribe Subscribe
Subscribe Subscribe HR Business Partner Subscribe Subscribe