MIR3
3398 Carmel Mountian Road,
San Diego, 92121, CA,
United States
San Diego, 92121, CA,
United States
1 858-724-1200
Professional Services
MIR3 Technographics
MIR3 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MIR3 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 MIR3 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MIR3 has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Adobe Connect for Audio Video and Web Conferencing in 2017, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MIR3 is running and its propensity to invest more and deepen its relationship with Intuit , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MIR3 revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MIR3 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MIR3 Tech Stack and Enterprise Applications
MIR3 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, MIR3 implemented Intuit Quickbooks Enterprise. The deployment provisioned Intuit Quickbooks Enterprise as the primary ERP Financial solution to support accounting and finance at the 150 person professional services firm. MIR3 Intuit Quickbooks Enterprise ERP Financial relationship centralized transactional accounting and standardized reporting workflows for the corporate finance function.
Configuration emphasized core financial modules common to ERP Financial deployments, including general ledger, accounts payable, accounts receivable, payroll interface, job costing and time tracking, and management reporting. The implementation used a server based multi user architecture typical of QuickBooks Enterprise combined with role based access controls and a standardized chart of accounts to support client billing and service revenue workflows. Knowledge with QuickBooks was explicitly referenced in recruiting for accounting roles, indicating operational alignment between staffing and the application.
Operational ownership remained with finance and accounting, with governance focused on month end close orchestration, AP and AR approval workflows, and centralized master data control. Workflows were instrumented to enforce consistent invoicing and client billing across engagements, and management reporting capabilities were configured to support departmental financial review cycles. No implementation partner was specified.
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MIR3 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 MIR3 deployed Adobe Connect for Audio Video and Web Conferencing on its public website, embedding vendor-hosted meeting and webinar interfaces to support external virtual events and browser-based collaboration. The Adobe Connect deployment was used to surface scheduled webinars and on-demand session access directly from MIR3.com, positioning Adobe Connect as the primary Audio Video and Web Conferencing channel for client briefings and remote presentations.
Implementation emphasized browser-based conferencing features in Adobe Connect, including persistent virtual rooms, presenter controls, screen and content sharing, and session recording. Configuration aligned with Audio Video and Web Conferencing workflows for scheduled events, attendee registration, and presenter role management, with centralized administration applied to control user roles and meeting templates for professional services use cases such as training, sales demonstrations, and client communications.
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Collaboration | Collaboration |
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2016 | 2016 |
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MIR3 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, MIR3 implemented Zoominfo Platform for Account Based Marketing on its public website. The deployment leverages Zoominfo Platform to establish account centric workflows that support marketing and sales engagement efforts for a 150 person professional services firm in the United States.
Zoominfo Platform was configured to provide visitor identification, contact enrichment, firmographic targeting, intent signal capture, and list building, aligning with standard Account Based Marketing capabilities. Configuration focused on webform enrichment and visitor-to-account mapping to create standardized prospect profiles and augment inbound lead data for demand generation and sales enablement workflows.
Operational ownership sits with marketing operations and demand generation, with governance controls applied through website tagging, consent handling, and data quality rules. The implementation routes enriched prospect records and engagement signals into MIR3 marketing and sales processes to support targeted outreach and account prioritization without external partner involvement noted.
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Account Based Marketing | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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MIR3 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2016 | 2016 |
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MIR3 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at MIR3
| First Name | Last Name | Title | Function | Department | Phone | |
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Chairman and CEO | CXO | Finance | |
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President and COO | CXO | Finance | |
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CFO | CXO | Finance | |
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Senior Account Manager | Manager | Finance | |
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Apps Being Evaluated by MIR3 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MIR3 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MIR3 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MIR3 Technographics
MIR3 is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $15.0 million.
MIR3 operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Adobe Connect and Zoominfo Platform,
covering areas like ERP Financial, Audio Video and Web Conferencing and Account Based Marketing.
MIR3 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Adobe Systems and Zoominfo.
MIR3 recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2023 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MIR3’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MIR3’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MIR3 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.