Mira Ltd.
Watling Street,
Nuneaton, x, CV10 0TU,
United Kingdom
Nuneaton, x, CV10 0TU,
United Kingdom
44 24 7635 5000
Automotive
Mira Ltd. Technographics
Mira Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mira Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Mira Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mira Ltd. has purchased the following applications: Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2019, Intuit Mailchimp Mandrill for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mira Ltd. is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mira Ltd. revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mira Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mira Ltd. Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Mira Ltd. implemented Microsoft 365 to address Collaboration across its UK operations. Mira Ltd Microsoft 365 Collaboration supports enterprise productivity and team communication for its roughly 600 employees, with the Microsoft 365 tenant provisioned as the primary cloud collaboration platform.
The deployment centers on standard Microsoft 365 modules, including Exchange Online for corporate email, SharePoint Online for intranet and document libraries, OneDrive for Business for personal file sync, Microsoft Teams for real time chat and meetings, and the Office desktop and web applications for productivity. Configuration focused on tenant level settings, site collections and Teams channel structures to align document management and collaboration patterns with product engineering and corporate workflows.
Governance was established through centralized administration in the Microsoft 365 admin center, role based access controls, and documented information governance policies for sharing and retention to manage corporate and external collaboration. Mira Ltd. also surfaces Microsoft 365 capabilities on their website, indicating an integrated collaboration posture between internal team collaboration and public facing content, while ongoing user adoption and governance processes maintain controls over collaboration and content lifecycle.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Mira Ltd. deployed Hotjar on its public website to capture web user behavior and qualitative feedback. The implementation is aligned to the Customer Experience category and centers on collecting session-level and on-page interaction data to inform digital product and marketing decisions.
Hotjar was configured to provide standard Customer Experience capabilities including session recordings, heatmaps, conversion funnel observation, and on-page feedback widgets, with the full application name Hotjar used in tagging and instrumentation. The deployment emphasized client-side instrumentation of pages to record click, move, and scroll behavior and to aggregate heatmap visualizations for iterative UX analysis. This configuration supports workflow patterns common to user behavior analytics and qualitative research within web product teams.
Operationally the Hotjar deployment serves digital, UX, and marketing functions at Mira Ltd., instrumenting public-facing site areas to surface qualitative signals alongside quantitative analytics. Governance included a controlled rollout of the Hotjar snippet and page-level configuration changes, aligning access to session and feedback data with product and marketing workflows. Site-level deployment scope was limited to the company website.
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, Mira Ltd. deployed Intuit Mailchimp Mandrill to provide Transactional Email services on their website. The Intuit Mailchimp Mandrill implementation is provisioned to support site-driven messaging for the corporate web presence and to centralize transactional delivery workflows for web-originated events.
The deployment leverages category-aligned capabilities typical of Transactional Email platforms, including API and SMTP relay integration, template-driven dynamic messages, event-triggered workflows, and deliverability controls such as suppression lists and bounce handling. Intuit Mailchimp Mandrill is configured to manage message rendering, personalization tokens, and basic tracking for opens and clicks to support operational troubleshooting and inbox placement monitoring.
Operational ownership is concentrated in web engineering and IT for integration and monitoring, with downstream usage by customer-facing functions for confirmations and notifications. Governance is focused on domain authentication and delivery monitoring for the website integration, ensuring transactional flows are isolated from bulk marketing sends and administered through centralized templates and access controls.
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mira Ltd.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mira Ltd. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mira Ltd. IT executives and key decision makers. This section highlights Mira Ltd.'s latest recorded technology evaluations, including HICX SXM Platform for Supplier Relationship Management on 2025-07-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mira Ltd. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mira Ltd. Technographics
Mira Ltd. is a Automotive organization based in United Kingdom,
with around 600 employees and annual revenues of $60.0 million.
Mira Ltd. operates a diverse technology stack with applications such as
Microsoft 365, Hotjar and Intuit Mailchimp Mandrill,
covering areas like Collaboration, Customer Experience and Transactional Email.
Mira Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contentsquare and Intuit.
Mira Ltd. recently adopted applications including
Trustwave SSL in 2021, Cloudflare CDN in 2020 and Hotjar in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mira Ltd.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mira Ltd.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mira Ltd. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.