Mission Marketing Group (The) PLC
The Old Sawmill Filleigh,
Barnstaple, EX32 0RN,
United Kingdom
Barnstaple, EX32 0RN,
United Kingdom
44 20 7462 1415
Professional Services
Mission Marketing Group (The) PLC Technographics
Mission Marketing Group (The) PLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mission Marketing Group (The) PLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Mission Marketing Group (The) PLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mission Marketing Group (The) PLC has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Campaign Monitor Email Marketing for Marketing Automation in 2021, Rackspace Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mission Marketing Group (The) PLC is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mission Marketing Group (The) PLC revenues, which have grown to $207.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mission Marketing Group (The) PLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mission Marketing Group (The) PLC Tech Stack and Enterprise Applications
Mission Marketing Group (The) PLC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Mission Marketing Group (The) PLC implemented Zoom, adopting the Audio Video and Web Conferencing application to provide web-accessible meeting capabilities. The deployment surfaced Zoom on the company website to enable browser-based client meetings and public event sessions, positioning Zoom as the front-line conferencing channel for external engagement. Zoom is used to initiate scheduled and ad hoc virtual interactions directly from site pages, reducing friction for external participants.
The implementation centered on embedding core Zoom conferencing capabilities, including meetings, webinars, screen sharing, recording, and calendar-driven scheduling, to support sales, client services, and marketing workflows across the United Kingdom. Configuration emphasized web-embedded access flows and host controls, aligning attendee join processes with the company website experience and applying conferencing governance for scheduling and session moderation. The application name Zoom is explicitly present on site instrumentation, indicating operational use for customer-facing communication and event orchestration under the Audio Video and Web Conferencing category.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Mission Marketing Group (The) PLC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Campaign Monitor | Legacy | Campaign Monitor Email Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Mission Marketing Group (The) PLC implemented Campaign Monitor Email Marketing as its Marketing Automation solution to run email programs and on-site subscription capture. The deployment places Campaign Monitor Email Marketing at the center of the companys digital outreach, used on their website for newsletter signups, campaign delivery, and audience touchpoint orchestration.
Campaign Monitor Email Marketing was configured to support core email marketing capabilities, including a template library and drag and drop message builder, list management and segmentation, automated email journeys, and campaign reporting and analytics. Configuration emphasized reusable templates, segmentation rules for targeted sends, and automated workflows aligned to standard email lifecycle stages.
The implementation uses the vendor hosted SaaS model with embedded sign-up forms and tracking scripts on the corporate site to capture and sync subscriber data. Operational coverage spans the central marketing team and client services, supporting prospecting, client communications, and lifecycle nurture programs across the organisation.
Governance focused on formalizing campaign approval workflows, subscription consent controls, and template governance to ensure compliance and brand consistency. Operational processes were adjusted to route campaign requests through the marketing operations function and to apply segmentation and suppression lists consistently within the Marketing Automation environment.
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Mission Marketing Group (The) PLC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Mission Marketing Group (The) PLC deployed Rackspace Cloud to host its public website. The implementation is categorized under Application Hosting and Computing Services and supplied the primary compute and storage layer for the company web presence.
The Rackspace Cloud deployment was provisioned as a managed hosting environment, using virtual server instances and cloud storage to serve site content and media. Configuration work emphasized operating system management, web server hosting, DNS provisioning, and platform-level monitoring consistent with application hosting practices. Backup and snapshot capabilities were included as part of the managed service model to support recovery and operational continuity.
Operational coverage was focused on the corporate website, supporting digital marketing and web operations functions rather than broad enterprise application hosting. Integrations were limited to the website platform and content workflows, with Rackspace Cloud providing infrastructure orchestration, compute, and persistent storage for the public-facing site.
Governance followed Rackspace managed service conventions, with responsibilities for patching, monitoring, and service-level availability aligned to the hosting contract. Rackspace Cloud remains identified as the Application Hosting and Computing Services provider for Mission Marketing Group (The) PLC, delivering the underlying infrastructure for their web presence.
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mission Marketing Group (The) PLC
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Finance Director | Director | Finance | |
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Group Financial Controller | Director | Finance | |
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Head of HR | Director | HR | |
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Credit Controller | Director | Finance | |
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Executive Director CFO/COO | Director | Finance | |
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Head Of IT | Director | IT | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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IT Project Manager | Manager | IT | |
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Apps Being Evaluated by Mission Marketing Group (The) PLC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mission Marketing Group (The) PLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mission Marketing Group (The) PLC digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Mission Marketing Group (The) PLC Technographics
Mission Marketing Group (The) PLC is a Professional Services organization based in United Kingdom,
with around 1000 employees and annual revenues of $207.0 million.
Mission Marketing Group (The) PLC operates a diverse technology stack with applications such as
Zoom, Campaign Monitor Email Marketing and Rackspace Cloud,
covering areas like Audio Video and Web Conferencing, Marketing Automation and Application Hosting and Computing Services.
Mission Marketing Group (The) PLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Campaign Monitor and Rackspace Technology.
Mission Marketing Group (The) PLC recently adopted applications including
Zoom in 2021, CodeTwo Email Signatures in 2021 and Campaign Monitor Email Marketing in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mission Marketing Group (The) PLC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mission Marketing Group (The) PLC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mission Marketing Group (The) PLC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.