Money Forward
3-1-21 Shibaura msb Tamachi Tamachi Station Tower S 21F, Minato-ku,
Tokyo, x,
Japan
Tokyo, x,
Japan
81 3-6453-9160
Professional Services
Money Forward Technographics
Money Forward Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Money Forward and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2597 Money Forward employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Money Forward has purchased the following applications: Amazon Trainium for ML and Data Science Platforms in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Revive Adserver (ex OpenX/Openads) for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Money Forward is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Revive Adserver or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Money Forward revenues, which have grown to $281.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Money Forward intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Money Forward Tech Stack and Enterprise Applications
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Trainium | ML and Data Science Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Money Forward began initial work on Amazon Trainium using EC2 Trn1 instances to accelerate ML training for its NLP and chatbot services in Japan. The company reported running large-scale AI chatbot inference on AWS Inferentia and has performed early Trn1 experiments following an Inf1 migration, the Apps Category .
The implementation centers on training pipelines for conversational AI, with Amazon Trainium provisioned to handle compute-intensive model training stages. Configuration focused on distributed training across Trn1 nodes, model parallelism for large language model variants used in chatbot workflows, and orchestration of batch training jobs and checkpointing to support iterative NLP model development.
Operationally the work complements existing Inferentia-based inference, creating an architecture that separates Trn1-based training from Inf1-based serving. Deployments run on AWS EC2 Trn1 for training workloads while maintaining AWS Inferentia for real-time inference, positioning Amazon Trainium within Money Forward’s AI platform for customer service and AI in Japan.
Governance for the rollout emphasized staged experiments and validation, with teams responsible for experimental controls, throughput testing, and operational readiness before broader adoption across AI and customer service functions. Money Forward expects Trn1 instances to provide additional ML performance improvements and lower training costs based on outcomes from its Inf1 migration and early Trn1 testing.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Money Forward implemented Google Workspace (Formerly Google G-Suite) as a Collaboration application to provide cloud-native productivity and communication capabilities for its professional services organization. The deployment established core cloud email, calendar, and real-time document collaboration capabilities to support internal communication and team productivity.
The implementation encompassed standard Collaboration functional modules including Gmail, Google Drive, Google Docs, Google Sheets, Google Meet, and Google Calendar, using shared drives and collaborative editing workflows typical of the category. Configuration work emphasized tenant administration through the Google Admin console, identity and access management, mobile device management, and data sharing controls to govern collaborative content and meeting orchestration.
Money Forward is using Google Workspace (Formerly Google G-Suite) in conjunction with its public website, indicating use of account domain services or embedded collaboration artifacts on the site. The deployment aligned the Collaboration application with business functions such as corporate communications, professional services delivery, and knowledge management, with governance focused on admin console policy enforcement, user provisioning workflows, and data sharing governance.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Revive Adserver | Legacy | Revive Adserver (ex OpenX/Openads) | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, Money Forward implemented Revive Adserver as its Digital Advertising Platform on the company website. The deployment identifies Revive Adserver as the application responsible for on-site ad delivery and tag orchestration.
The Revive Adserver implementation uses core ad-serving and campaign management capabilities typical of a Digital Advertising Platform, including ad inventory configuration, zone management, creative delivery, campaign scheduling, impression and click tracking, and reporting. Configuration work centered on publisher-side inventory setup and creative assignment to support rotated delivery and frequency controls.
Operationally, Revive Adserver serves display creatives and manages on-site inventory to support digital advertising operations within Money Forward’s marketing and media teams. Integration is performed through standard ad tags and tracking mechanisms to deliver creatives and record impressions and clicks.
Governance and workflow align to platform features, applying role-based access controls, campaign approval workflows, and inventory ownership to centralize ad operations and maintain publisher controls. The implementation is referenced in source material as Revive Adserver, formerly OpenX and Openads, and is used to manage Money Forward’s website advertising.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Money Forward
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Money Forward Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Money Forward IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Money Forward digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Money Forward Technographics
Money Forward is a Professional Services organization based in Japan,
with around 2597 employees and annual revenues of $281.0 million.
Money Forward operates a diverse technology stack with applications such as
Amazon Trainium, Google Workspace (Formerly Google G-Suite) and Revive Adserver (ex OpenX/Openads),
covering areas like ML and Data Science Platforms, Collaboration and Digital Advertising Platform.
Money Forward has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Google and Revive Adserver.
Money Forward recently adopted applications including
Amazon Trainium in 2023, Salesforce Pardot in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Money Forward’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Money Forward’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Money Forward technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.