Moo
LABS Triangle, The Stables Market, Chalk Farm Rd, Chalk Farm,
London, NW1 8AB,
United Kingdom
London, NW1 8AB,
United Kingdom
44 20 8629-1415
Professional Services
Moo Technographics
Moo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Moo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 420 Moo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Moo has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2019, LiveChat for Chatbots and Conversational AI in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Moo is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , LiveChat, Inc. , CloudEngage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Moo revenues, which have grown to $105.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Moo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Moo Tech Stack and Enterprise Applications
Moo ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Moo deployed FreeWheel Demandsuite on its customer-facing website. FreeWheel Demandsuite, provided by FreeWheel, A Comcast Company, is operating as an Agency Management solution to manage demand across Moo’s web inventory and to support its online advertising operations. This establishes FreeWheel Demandsuite as the primary Agency Management application for ad operations tied to the Moo site.
The implementation focuses on standard Agency Management capabilities including demand orchestration, inventory and yield management, campaign configuration, and reporting tied to site-level ad decisioning. Operational responsibility sits with marketing and ad operations teams, covering Moo’s web properties, and the rollout emphasizes configuration for campaign control, buyer access governance, and consolidated reporting for web advertising activity.
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Moo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Moo deployed LiveChat on its website. LiveChat is a Chatbots and Conversational AI application used to instrument the public web storefront for customer conversations, and the implementation focused on the web channel to support customer service and e-commerce functions at Moo.
The deployment centered on embedding the LiveChat web widget and configuring agent workspaces, with standard conversational capabilities enabled such as proactive messaging, canned responses, chat routing, and transcript capture. LiveChat was configured to present on product pages and support flows to surface visitor context and preserve conversation history for agents.
Operational governance emphasized agent queue management, response template standards, and session handoff procedures to align web chat with existing support and sales workflows. The implementation established a persistent conversational channel on Moo's website using LiveChat, positioning the Chatbots and Conversational AI capability as a primary web customer engagement mechanism.
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Natural Language Processing | AI-Powered Application |
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2017 | 2017 |
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Moo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Moo implemented Cisco Webex Meetings on their website. Moo is a United Kingdom professional services company with approximately 420 employees, and Cisco Webex Meetings is being used as their Audio Video and Web Conferencing platform to provide browser-based meeting access for external customers and internal staff.
Cisco Webex Meetings is configured to surface meeting join flows and scheduling links directly through Moo's public site, enabling web-based attendee entry without additional client installs. Functional capabilities aligned with the Audio Video and Web Conferencing category in use include meeting hosting and scheduling, screen and content sharing, recording and transcript capabilities, and host controls for participant management and security. Operational ownership is situated with digital and IT teams who manage the website embedding, access controls, and session governance to support customer engagement and internal collaboration workflows.
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Collaboration | Collaboration |
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2016 | 2016 |
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Moo Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Moo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Moo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Moo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Moo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Moo
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief People Officer | CXO | HR | |
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Global Head of Employee Experience | Director | HR | |
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Head of People & Culture - Technology & Product | Director | HR | |
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Senior Manager Customer Operations | Manager | Customer Service | |
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Customer Service Representative | Manager | Customer Service | |
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Manager of Customer Support and Insight | Manager | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Apps Being Evaluated by Moo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Moo IT executives and key decision makers. This section highlights Moo's latest recorded technology evaluations, including Box for Content Management on 2024-06-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Moo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-06-21 | Moo | Evaluated | Box | Box | Content Management | Content Management |
FAQ - APPS RUN THE WORLD Moo Technographics
Moo is a Professional Services organization based in United Kingdom,
with around 420 employees and annual revenues of $105.0 million.
Moo operates a diverse technology stack with applications such as
FreeWheel Demandsuite, LiveChat and Cisco Webex Meetings,
covering areas like Agency Management, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Moo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, LiveChat, Inc. and Cisco Systems.
Moo recently adopted applications including
Zoominfo Platform in 2023, Cisco Webex Meetings in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Moo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Moo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Moo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.