More4apps
Waikato Innovation Park CRV Building, Level 2 2 Melody Lane, Ruakura,
Hamilton, 3216,
New Zealand
Hamilton, 3216,
New Zealand
64 7 959 7160
Professional Services
More4apps Technographics
More4apps Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by More4apps and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 More4apps employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that More4apps has purchased the following applications: Cryptlex Licensing API for Software Licensing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Zoominfo Platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems More4apps is running and its propensity to invest more and deepen its relationship with Cryptlex , Google , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing More4apps revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for More4apps intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
More4apps Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cryptlex | Legacy | Cryptlex Licensing API | Software Licensing | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 More4apps implemented Cryptlex Licensing API to provide silent licensing and floating-concurrent seat management for its Excel-based ERP and finance data-loading tools. The implementation supports subscription and automated license flows for customers in North America and other regions, positioning the deployment as a hosted Software Licensing capability tied to product entitlement and seat arbitration.
Based on vendor documentation, the deployment leverages Cryptlex Licensing API capabilities including license issuance, silent activation and background license validation, floating concurrent seat management, and subscription entitlement automation. Cryptlex Licensing API is embedded in the Excel toolset to perform runtime activation checks and to enforce concurrency constraints while minimizing end user prompts, consistent with Software Licensing functional workflows.
Integration work required outbound API connectivity and whitelisting of api.cryptlex.com to permit activation and entitlement calls from customer environments, the Excel utilities call the Cryptlex Licensing API for activation, periodic validation, and seat arbitration. Operational coverage is focused on ERP and finance data-load processes that distribute through More4apps customer bases in North America and additional regions, with license lifecycle orchestration performed via the API.
Governance and operational controls are centered on API based license lifecycle management and automated subscription flows, with vendor documentation guiding required network-level whitelisting and integration points. The implementation narrative is grounded in the Cryptlex documentation referenced by More4apps and aligns with Software Licensing practices for silent activation and concurrent seat management.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, More4apps implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace (Formerly Google G-Suite) is used to provide corporate email, calendar, document collaboration and cloud file storage that supports More4apps business communication and client documentation workflows on its website and across internal teams.
The deployment is consistent with a cloud native SaaS architecture managed through the Google Workspace admin console, using standard Collaboration modules such as Gmail, Calendar, Google Drive, Docs, Sheets, Slides and Shared Drives. Operational governance focuses on account provisioning, group and sharing policies, mobile device management and role based access controls to align Collaboration tooling with More4apps professional services functions, including delivery, client success and finance.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, More4apps began using Zoominfo Platform. The deployment positions Zoominfo Platform as the core Account Based Marketing application supporting marketing and sales functions through the company website.
More4apps configures Zoominfo Platform to provide company and contact intelligence, data enrichment of inbound leads, intent signal monitoring, account list building, and segmentation for targeted outreach. These modules feed account selection and demand generation workflows and support prospecting for named accounts.
The Zoominfo Platform is integrated directly on the More4apps website to enable form enrichment, visitor identification, and web-based lead capture workflows. Operational coverage spans marketing and sales operations, providing shared access to account profiles, refreshed contact datasets, and segmented lists used for ABM campaign orchestration.
Governance focused on data quality, segmentation rules, and a cadence for recurring enrichment, with process changes to align marketing campaign orchestration and sales engagement on prioritized accounts. The implementation emphasizes application-level configuration and standardized account scoring and segmentation practices within the Account Based Marketing program.
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at More4apps
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by More4apps Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from More4apps IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the More4apps digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD More4apps Technographics
More4apps is a Professional Services organization based in New Zealand,
with around 110 employees and annual revenues of $22.0 million.
More4apps operates a diverse technology stack with applications such as
Cryptlex Licensing API, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like Software Licensing, Collaboration and Account Based Marketing.
More4apps has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cryptlex, Google and Zoominfo.
More4apps recently adopted applications including
Wufoo Forms in 2021, ZoomInfo Chorus in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of More4apps’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates More4apps’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete More4apps technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.