Morgan Holding S.A
Central District، Lazarieh Building Block A3 - 01, 7th Floor,
Beirut, x,
Lebanon
Beirut, x,
Lebanon
961 1 999 201
Professional Services
Morgan Holding S.A Technographics
Morgan Holding S.A Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Morgan Holding S.A and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 240 Morgan Holding S.A employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morgan Holding S.A has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2021, Administrate for Learning and Development in 2010, LiveChat for Chatbots and Conversational AI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morgan Holding S.A is running and its propensity to invest more and deepen its relationship with Odoo , Administrate , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morgan Holding S.A revenues, which have grown to $62.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morgan Holding S.A intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Morgan Holding S.A Tech Stack and Enterprise Applications
Morgan Holding S.A ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Morgan Holding S.A implemented Odoo Open Source ERP. The deployment uses Odoo Open Source ERP in the ERP Financial category to centralize core financial processes for the professional services firm, supporting accounting, invoicing, and financial reporting workflows.
Configuration emphasized standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, invoicing, and chart of accounts, aligned to professional services billing and revenue recognition patterns. Automation was applied to invoice generation and payment tracking, and role based access controls were configured to segregate accounting duties and support month end close procedures.
The company is using Odoo Open Source ERP on their website to surface client facing billing and invoicing functionality while consolidating transaction records into the core financial system. Operational coverage spans corporate finance and professional services billing within Morgan Holding S.A, with governance implemented through configured user roles, permissioned workflows, and maintained financial audit trails.
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Morgan Holding S.A HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Administrate | Legacy | Administrate | Learning and Development | HCM | n/a | 2010 | 2010 |
In 2010, Morgan Holding S.A implemented Administrate as its central Learning and Development platform. The Administrate deployment runs training courses at more than 30 locations worldwide and supports operations across three continents, including the Middle East, Europe, and North America, with hundreds of Morgan employees and instructors using Administrate daily to manage international course delivery.
Administrate was configured to manage course scheduling, enrollment, instructor assignments, resource booking, and certification tracking for Morgan International’s financial and business certification programs. The implementation emphasized centralized course catalog management, calendar driven scheduling, and role based access controls to separate regional operations functions from instructor and administrative tasks. These functional workflows standardized enrollment processes and instructor communications across sites.
Operational scope covered regional operations teams, training delivery coordinators, instructors, and administrative staff across Morgan’s global footprint. Administrate orchestrates day to day operational tasks, instructor coordination, and student lifecycle management for classroom and certification delivery across the three continents where Morgan operates.
Governance focused on standardizing workflows, defining role based permissions, and aligning process steps for course delivery across locations. According to Ibrahim Sabra, Morgan’s Regional Operations Coordinator, accommodating the right processes via Administrate had a significant impact on daily productivity and on the company’s overall success.
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Morgan Holding S.A AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Morgan Holding S.A. deployed LiveChat on its corporate website. The LiveChat implementation is classified under Chatbots and Conversational AI and functions as the primary web-based engagement channel for website visitors. The deployment uses a web-embedded chat script that connects visitor sessions to an agent console for real-time messaging and visitor identification. Morgan Holding S.A. LiveChat Chatbots and Conversational AI supports customer service and online lead capture workflows on the company website.
Configuration and functional scope reflect standard Chatbots and Conversational AI capabilities, including a web chat widget, pre-chat visitor capture, canned responses, chat transcript logging and basic reporting and visitor tracking. Operational coverage is focused on the public website and is oriented toward customer-facing teams, including support and sales staff, with centralized configuration for chat flows and routing. No named back-end system integrations are listed in the source, so the LiveChat deployment is described as a web-layer integration that channels web traffic into the LiveChat agent console for handling customer inquiries.
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Morgan Holding S.A Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Morgan Holding S.A CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Morgan Holding S.A TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Morgan Holding S.A PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Morgan Holding S.A IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Morgan Holding S.A
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Morgan Holding S.A Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Morgan Holding S.A IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Morgan Holding S.A digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Morgan Holding S.A Technographics
Morgan Holding S.A is a Professional Services organization based in Lebanon,
with around 240 employees and annual revenues of $62.0 million.
Morgan Holding S.A operates a diverse technology stack with applications such as
Odoo Open Source ERP, Administrate and LiveChat,
covering areas like ERP Financial, Learning and Development and Chatbots and Conversational AI.
Morgan Holding S.A has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Odoo, Administrate and LiveChat, Inc..
Morgan Holding S.A recently adopted applications including
Odoo Open Source ERP in 2021, OneTrust Cookie Consent in 2021 and OneTrust CookiePro in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Morgan Holding S.A’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Morgan Holding S.A’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Morgan Holding S.A technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.