Arlington, 22209, VA,
United States
Morris and Kamlay Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Morris and Kamlay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Morris and Kamlay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morris and Kamlay has purchased the following applications: Microsoft 365 for Collaboration in 2015, CIENCE for Account Based Marketing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morris and Kamlay is running and its propensity to invest more and deepen its relationship with Microsoft , CIENCE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morris and Kamlay revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morris and Kamlay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CIENCE | Legacy | CIENCE | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017, Morris and Kamlay implemented CIENCE as an Account Based Marketing engagement to support targeted client acquisition for its intellectual property practice. CIENCE executed a discovery oriented research program to define the firm specific Ideal Customer Profile and to assemble targeted prospect lists, reflecting the niche nature of patent portfolio, M&A and infringement services. The narrative emphasizes human driven market intelligence because the offering requires granular demographic and firmographic selection. CIENCE is described as producing actionable target lists for outreach.
CIENCE delivered a second capability set focused on outreach orchestration and qualification. The provider coordinated multichannel outreach campaigns using email send out followed by phone calling, and performed initial screening calls to validate candidate fit. A dedicated sales development representative operated the outreach and qualification workflow within a CRM, while a Customer Success Manager supervised the program and follow up sequences. Functional capabilities implemented include lead research and list building, outbound sequencing, SDR lead qualification, and CRM based tracking of engagement and follow up.
Operational coverage centered on sales development and business development activities that support Morris and Kamlay professional services engagements, with use of CIENCE to populate the top of funnel for patent and M&A related prospects. The implementation introduced structured screening workflows and standardized follow up tracking in the CRM, creating a disciplined handoff between initial outreach and the firm internal engagement process. Governance was maintained through CSM supervision of SDR activities and CRM activity records, ensuring continuity of outreach and qualification.
Outcomes explicitly recorded in the engagement include a completed target list of prospective clients and a managed outreach program that handled initial screens and tracked follow up. The case study notes multichannel outreach proved to be the most efficient approach for this account based use case, reinforcing the combined email and phone sequencing executed by CIENCE.
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