Bangalore, 560038,
India
Motherhood Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Motherhood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Motherhood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Motherhood has purchased the following applications: Adrenalin Max Talent for Talent Management in 2019, ZiniosEdge Zeva - AI Chatbot for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Motherhood is running and its propensity to invest more and deepen its relationship with Adrenalin , ZiniosEdge , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Motherhood revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Motherhood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adrenalin | Legacy | Adrenalin Max Talent | Talent Management | HCM | n/a | 2019 | 2019 |
In 2019, Motherhood implemented Adrenalin Max Talent in the Talent Management category. The deployment concentrated on enabling the Adrenalin Max Talent Talent Acquisition module with a targeted Go Live of the TA Module, driven by configuration and master data upload activities for recruitment and candidate records.
The implementation included detailed Talent Acquisition configuration, covering requisition templates, candidate pipeline stages, screening and interview workflow settings, and role-based access for hiring managers and recruiters. Workflows and process mapping were completed to align recruiting practices with system flows, and master uploads were used to seed job, candidate, and stakeholder data into Adrenalin Max Talent.
Operational responsibility focused on HR and recruitment teams within Motherhood India, with training delivered to hiring managers and HR stakeholders to operationalize the TA module. User acceptance testing signoff was executed as the release gate for production, reflecting a governance structure that required stakeholder validation before Go Live.
The project scope explicitly documented process mapping, UAT signoff, stakeholder training, and the Go Live of the TA Module, establishing operational procedures and system usage patterns for ongoing Talent Acquisition activities in the organization.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ZiniosEdge | Legacy | ZiniosEdge Zeva - AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Motherhood implemented ZiniosEdge Zeva - AI Chatbot within a broader ZiniosEdge engagement, the implementation aligned with the Chatbots and Conversational AI category. The vendor relationship at Motherhood is publicly documented and included development of a Fixed Asset module in Microsoft Navision and migration of on-premise NAV virtual machines to Microsoft Azure, as well as integration work with Practo in India.
ZiniosEdge Zeva - AI Chatbot was positioned to support patient engagement workflows, with typical Chatbots and Conversational AI capabilities inferred to include conversational appointment booking, automated patient support triage, and scripted clinical front-desk interactions. Given the documented Navision and Azure work, configuration would likely leverage cloud-hosted integration points, session orchestration, and API-based connectivity to appointment systems and hospital information systems already implemented by ZiniosEdge.
Operational scope for the ZiniosEdge Zeva - AI Chatbot implementation focused on patient support and appointment scheduling functions across Motherhood Hospital operations in India, requiring coordination between IT, patient access teams, and clinical operations. Governance and rollout considerations inferred from the technical context include establishing authentication and data flow controls between Azure-hosted services and Practo integration endpoints, aligning conversational workflows with front-desk scheduling processes, and adapting incident management to the hospital IT stack on Azure.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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