Madrid, 28046,
Spain
Movistar Technographics
Movistar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Movistar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Movistar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Movistar has purchased the following applications: Engageware Aivo AgentBot AI Platform for Chatbots and Conversational AI in 2014, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2014, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Movistar is running and its propensity to invest more and deepen its relationship with Engageware , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Movistar revenues, which have grown to $78.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Movistar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Movistar Tech Stack and Enterprise Applications
Movistar AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Engageware | Legacy | Engageware Aivo AgentBot AI Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Movistar deployed the Engageware Aivo AgentBot AI Platform as a Chatbots and Conversational AI solution to automate and scale digital customer service interactions for its Spain operations. The deployment focused on handling inbound digital channels, positioning the Engageware Aivo AgentBot AI Platform to process high-volume customer queries and routine support tasks.
Configuration emphasized natural language understanding, intent classification, dialogue management, a centralized knowledge base, and escalation workflows to human agents, reflecting standard Chatbots and Conversational AI functional modules. The platform was configured for conversational routing, response orchestration, and session context retention to improve resolution rates within self-service flows.
Operational ownership rested with customer service and digital channels teams, with staged rollouts that included ongoing tuning of conversation models and content governance to manage responses and handoff rules. Movistar reduced customer service costs in digital channels by +30% using AgentBot.
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Movistar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Movistar implemented Adobe Marketing Cloud (ex Omniture) as its Marketing Automation solution on the public website. The deployment concentrated on web analytics instrumentation, tag-based data capture, visitor segmentation and campaign orchestration to support digital marketing workflows and measurement.
Adobe Marketing Cloud (ex Omniture) was embedded into Movistar's site architecture to centralize behavioral event collection and create a single source of web analytics for marketing operations. Operational ownership was aligned with the corporate marketing and digital teams, who managed configuration, segmentation rules and reporting to drive campaign execution and audience targeting.
The implementation leveraged Marketing Automation capabilities for audience profiling, event and conversion tracking, and campaign orchestration across site touchpoints. Applied on the website, Adobe Marketing Cloud provided the foundational analytics and automation layer for Movistar's digital marketing and customer engagement workflows.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Movistar TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Movistar deployed OneTrust Cookie Consent on its public website. The OneTrust Cookie Consent implementation was configured as a consent management platform with standard modules for cookie banner presentation, a customer facing preference center, automated cookie scanning, script blocking controls and a centralized consent log to record user choices. Configuration work emphasized cookie categorization, localized consent language and classification of tracking technologies to align with internal governance requirements. The OneTrust Cookie Consent application name is present in the deployment and used to manage site level consent workflows.
Operationally the solution is embedded in the website front end for real time consent capture while maintaining a server side consent repository for auditability and record keeping. Governance activities included defining consent categories, retention policies and role based access for marketing, legal and web operations teams, and establishing workflows for preference updates and consent change management. This deployment positions OneTrust Cookie Consent within Movistar as the primary Governance, Risk and Compliance control for web cookie management and consent orchestration across customer touchpoints.
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Movistar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Movistar
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Movistar Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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