MSI
10033 N Port Washington Rd,
Mequon, 53092, WI,
United States
Mequon, 53092, WI,
United States
1 262-241-7800
Media
MSI Technographics
MSI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MSI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 MSI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MSI has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Oracle Taleo Cloud Service for Recruiting, Applicant Tracking System in 2014, Hubspot Live Chat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MSI is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MSI revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MSI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MSI Tech Stack and Enterprise Applications
MSI ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, MSI implemented Oracle NetSuite ERP as its ERP Financial platform. The cloud-delivered Oracle NetSuite ERP deployment centralized core financial processes for the 80-employee media firm, standardizing general ledger, accounts payable, accounts receivable, billing, and financial reporting within a single SaaS-driven application stack.
Configuration work prioritized chart of accounts alignment for media revenue recognition, automated period close workflows, and consolidated financial dashboards. Operational coverage included finance, accounting, revenue operations, and billing teams across MSI United States operations, with governance introduced through role-based access controls and standardized month-end close procedures to support order-to-cash and procure-to-pay process consistency.
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MSI HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Cloud Service | Recruiting, Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, MSI implemented Oracle Taleo Cloud Service as its Recruiting,Applicant Tracking System. The deployment positioned Oracle Taleo Cloud Service as the primary web-facing careers and application intake layer on MSI's public site, routing candidate applications into a cloud-hosted ATS instance.
Configuration emphasized standard Recruiting,Applicant Tracking System capabilities, including job requisition publishing to the careers site, candidate profile and resume intake, configurable application workflows and stage management, and interview scheduling and offer tracking. Oracle Taleo Cloud Service was used to centralize applicant records, manage requisition approvals, and maintain candidate status transitions aligned to MSI hiring stages.
The implementation integrated MSI's careers page URL into the Oracle Taleo Cloud Service instance to serve live job postings and capture applications directly into the ATS. Operational coverage included MSI HR and hiring managers who used the cloud service for screening, interviewing, and hiring activities across the organization.
Governance concentrated on role based access for recruiters and hiring managers, requisition approval flows, and configured hiring stages to standardize recruiting processes. By deploying Oracle Taleo Cloud Service as its Recruiting,Applicant Tracking System, MSI centralized applicant data and moved application intake and management to a cloud hosted careers workflow.
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MSI AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, MSI implemented Hubspot Live Chat on its public website to enable real-time visitor engagement and basic conversational automation. The deployment embeds the Hubspot Live Chat web widget within MSI's site and routes live conversations into the HubSpot platform, aligning with the Chatbots and Conversational AI category. The implementation emphasizes immediate lead capture, chat transcripts, and bot-driven qualification flows as primary capabilities.
Operational ownership falls to MSI's marketing and customer support functions, who use Hubspot Live Chat to qualify inbound leads and triage customer inquiries. Configuration focuses on chatflows or bot workflows, canned response libraries, visitor targeting by page context, and routing rules to assign conversations to teams. Governance is centered on response templates and escalation workflows to standardize handling of web inquiries, and MSI Hubspot Live Chat Chatbots and Conversational AI supports the companys marketing and support business functions.
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MSI Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2019 | 2019 |
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MSI CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2021 | 2021 |
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MSI IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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MSI CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MSI
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Marketing | VP | Marketing | |
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Vice President of Sales | VP | Sales | |
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President, CEO | CXO | Finance | |
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Apps Being Evaluated by MSI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MSI IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MSI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MSI Technographics
MSI is a Media organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
MSI operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle Taleo Cloud Service and Hubspot Live Chat,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
MSI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and HubSpot.
MSI recently adopted applications including
Zoominfo Platform in 2022, Hubspot Marketing Automation in 2021 and SpamTitan Gateway in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MSI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MSI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MSI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.