Hong Kong, n/a,
Hong Kong
Msig Insurance Technographics
Msig Insurance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Msig Insurance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Msig Insurance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Msig Insurance has purchased the following applications: Hotjar for Customer Experience in 2020, New Relic APM for Application Performance Management in 2018, Laserfiche Robotic Process Automation for Robotic Process Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Msig Insurance is running and its propensity to invest more and deepen its relationship with Contentsquare , Tealium , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Msig Insurance revenues, which have grown to $162.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Msig Insurance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Msig Insurance Tech Stack and Enterprise Applications
Msig Insurance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Msig Insurance deployed Hotjar on its public website to support Customer Experience instrumentation. The implementation embeds the Hotjar client script across msig.com.hk to capture qualitative behavioral analytics, including session recordings, heatmaps, funnel visualization, and on-page feedback widgets. Hotjar is used as the web-facing Customer Experience application to collect interaction data for page-level analysis and usability investigation.
The Hotjar rollout is scoped to support digital experience, UX research, product and marketing teams, providing session replays, heatmaps and feedback polls to inform site usability reviews and conversion funnel analysis. Governance is exercised through controlled access to recordings and feedback tools along with sampling and retention settings sized for a 500 person insurer, enabling the Customer Experience team to operationalize user behavior insights without backend system integration. Hotjar is the named Customer Experience application driving qualitative web analytics for Msig Insurance.
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2015 | 2015 |
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Msig Insurance ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2018 | 2018 |
In 2018, Msig Insurance implemented New Relic APM to instrument and monitor its public website. The deployment establishes New Relic APM as the firm level Application Performance Management solution for customer facing web applications, aligning application monitoring with operational visibility for web services.
New Relic APM was configured to collect transaction traces, error analytics, response time and throughput metrics, and application level logs to support root cause analysis. New Relic APM agents were installed in application server tiers to provide end to end request tracing and performance dashboards for application owners and operations staff.
Operational coverage focused on web operations and application development teams, with monitoring data surfaced through centralized dashboards and alerting channels used by IT operations and SRE functions. Governance emphasized standardized instrumentation and service naming for monitored components, with a phased rollout across the website to embed Application Performance Management workflows for incident detection and triage.
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Msig Insurance PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Laserfiche | Legacy | Laserfiche Robotic Process Automation | Robotic Process Automation | PaaS | n/a | 2017 | 2018 |
In 2017, MSIG Hong Kong implemented Laserfiche Robotic Process Automation to digitalize and automate its EASY Claims system. The deployment targeted Robotic Process Automation for insurance claims, centralizing claims workflows across 10 product lines in Hong Kong and initiating program activities that moved to live production in 2018.
Configuration emphasized document capture and automated workflow orchestration within Laserfiche Robotic Process Automation, deploying robotic bots to execute repetitive tasks, automated document classification and routing, exception handling queues and audit trail instrumentation. The implementation automated over 100,000 tasks, reflecting high volume rule based processing and end to end claims task orchestration.
Integrations centered on linking Laserfiche to the EASY Claims system and a centralized claims repository to provide a single source for claims documents and workflow state. Operational coverage included claims processing, operations and customer service teams across MSIG Hong Kong, consolidating routing, approvals and document management for the 10 product lines.
Governance established phased rollouts by product line, formalized exception workflows for manual review, and configuration controls for bot behavior and audit logging. Outcomes called out in the customer case study include reduced printing costs and centralized, scaled automation of the EASY Claims process.
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Msig Insurance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Msig Insurance
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Apps Being Evaluated by Msig Insurance Executives
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