Mtv Italia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mtv Italia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 263 Mtv Italia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mtv Italia has purchased the following applications: Media Promotion Company015 for ERP Financial in 2020, GumGum for Artificial Intelligence Marketing in 2022, Adobe Audience Manager for Data Management Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mtv Italia is running and its propensity to invest more and deepen its relationship with Media Promotion , GumGum , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mtv Italia revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mtv Italia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Media Promotion | Legacy | Media Promotion Company015 | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 MTV Italia appears on Media Promotion's client roster on the vendor website, documenting a commercial relationship for digital and software services in Italy. The vendor markets Media Promotion Company015 as a cloud ERP Financial product, and the client listing supports an inferred deployment of Media Promotion Company015 to handle finance and invoicing at MTV Italia. This interpretation is evidence-aligned and reflects the vendor offering, it is not presented as a vendor-published case study.
If deployed, Media Promotion Company015 as an ERP Financial application would provide core finance modules including general ledger, accounts payable, accounts receivable, invoicing and financial reporting, configured to support media industry finance workflows and cloud-hosted operational models. Operational scope for an inferred rollout would concentrate on finance and accounting business functions within MTV Italia’s Italy operations, with governance focusing on chart of accounts configuration, billing rules and period close controls. Public materials do not specify named integrations or implementation partners, so integration topology and rollout partner details are not confirmed in available sources.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2014 | 2014 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||