Oviedo, 32765, FL,
United States
Mud Hole Custom Tackle Inc Technographics
Mud Hole Custom Tackle Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mud Hole Custom Tackle Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Mud Hole Custom Tackle Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mud Hole Custom Tackle Inc has purchased the following applications: Google Pay for Payment Processing in 2021, Oracle NetSuite Commerce for eCommerce in 2008, 6sense Account Engagement Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mud Hole Custom Tackle Inc is running and its propensity to invest more and deepen its relationship with Google , Apple , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mud Hole Custom Tackle Inc revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mud Hole Custom Tackle Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mud Hole Custom Tackle Inc Tech Stack and Enterprise Applications
Mud Hole Custom Tackle Inc ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Mud Hole Custom Tackle Inc implemented Google Pay on its public website to support online payment acceptance. Mud Hole Custom Tackle Inc implemented Google Pay as a Payment Processing solution for web checkout and e-commerce payment flows, enabling browser-based payment methods and tokenized payment payloads.
The deployment focused on front-end integration with the site using the Google Pay API and client-side JavaScript to surface the Google Pay button, collect payment tokens, and initiate authorization workflows. Operational coverage is the company ecommerce site and associated order capture processes, impacting online sales and customer checkout functions. Governance activities centered on configuring accepted card networks, payment method settings, and browser compatibility testing prior to rollout. The implementation narrative reiterates Google Pay and Payment Processing to clarify that Mud Hole Custom Tackle Inc applied Google Pay for online payment processing on its website.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Mud Hole Custom Tackle Inc eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2008 | 2008 |
In 2008 Mud Hole Custom Tackle Inc implemented Oracle NetSuite Commerce to establish an eCommerce storefront and centralized online order processing capability for the company. The deployment reflects a small manufacturing organization context with about 30 employees, positioning Oracle NetSuite Commerce as the platform for direct online sales, customer account management, and catalog publishing.
Oracle NetSuite Commerce was configured to support core commerce functions common to the eCommerce category, including product catalog management, shopping cart and checkout workflows, order management and fulfillment orchestration, pricing and promotions, and customer account and profile management. Implementation emphasis was on catalog versioning and product data management, plus checkout and payment processing flows consistent with a hosted commerce platform.
Operational coverage focused on commercial functions across sales, order fulfillment, and customer service, with governance practices to control catalog updates, pricing changes, and user roles for a small team. Rollout and operationalization prioritized commerce workflow alignment with order handling and fulfillment processes, and established role based controls for content and transactional operations within Oracle NetSuite Commerce.
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Mud Hole Custom Tackle Inc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Mud Hole Custom Tackle Inc implemented 6sense Account Engagement Platform. The 6sense Account Engagement Platform is embedded on Mud Hole's website to support Account Based Marketing workflows, capturing site activity and surfacing account intent and engagement signals for marketing and sales teams.
Deployment is web-centric with site-level instrumentation configured to capture intent signals, perform account identification, compute engagement scoring, and enable orchestration and activation of targeted outreach typical of an Account Based Marketing solution. Functional use focuses on account identification, intent analytics, engagement scoring, and activation orchestration, with operational ownership concentrated in marketing to align outbound and digital engagement around prioritized accounts.
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CRM | CRM |
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2011 | 2011 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Mud Hole Custom Tackle Inc PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Mud Hole Custom Tackle Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mud Hole Custom Tackle Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| VP Sales | VP | Sales | ||||
| President | CXO | Finance | ||||
| VP Customer Relations | VP | Customer Service |
Apps Being Evaluated by Mud Hole Custom Tackle Inc Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||