Mulberry
The Rookery Chilcompton,
Somerset, BA3 4EH,
United Kingdom
Somerset, BA3 4EH,
United Kingdom
44 17 6123-4230
Consumer Packaged Goods
Mulberry Technographics
Mulberry Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mulberry and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Mulberry employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mulberry has purchased the following applications: Lever by Employ for Applicant Tracking System in 2020, Zoom for Audio Video and Web Conferencing in 2020, Algolia Search for Application, Web and Enterprise Search in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mulberry is running and its propensity to invest more and deepen its relationship with Employ , Zellis , Alight Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mulberry revenues, which have grown to $187.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mulberry intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mulberry Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
Mulberry implemented Lever by Employ in 2020, deploying the Applicant Tracking System to centralize Talent Acquisition and recruiting workflows across its HR organization. The deployment positioned Lever by Employ as the primary system for job posting and candidate lifecycle management, with the Applicant Tracking System supporting recruiting and hiring business functions.
Configuration emphasized core Applicant Tracking System capabilities, including job publishing, candidate pipeline management, interview scheduling, offer tracking, and basic recruiting analytics. Lever by Employ was configured to present live job listings on Mulberrys public careers pages, indicating direct career site integration and embedded job posting workflows.
Operational governance focused on standardizing hiring stages and role based access for recruiters and hiring managers, with process changes to route candidate reviews and interview feedback through Lever by Employ. Rollout and adoption centered on recruiting and HR teams, aligning hiring workflows and candidate records within the Applicant Tracking System to create a single source of truth for open roles.
|
|
|
|
|
Core HR | HCM |
|
2016 | 2016 |
|
|
|
|
|
Employee Self Service | HCM |
|
2016 | 2016 |
|
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
|
Time and Attendance | HCM |
|
2020 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Mulberry implemented Zoom to provide Audio Video and Web Conferencing capabilities directly on its public website. The deployment uses Zoom Video Communications web-embedded meeting client to enable live video sessions surfaced from the ecommerce site.
Implementation work concentrated on configuring Zoom meeting and webinar capabilities, browser-based conferencing controls, and public join flows to support scheduled and ad-hoc video interactions. Zoom was configured with standardized host permissions, meeting security controls, and meeting templates to create a consistent attendee experience for web visitors.
Operational coverage centers on customer-facing engagement and internal collaboration, with the website embed used for virtual consultations, product walkthroughs, and merchandising reviews. Administration and account provisioning are operated through centralized IT and designated application owners who govern host roles and public link management.
Governance adjustments formalized meeting security, scheduling workflows, and host assignment processes to align site-driven conferencing with corporate policy. The Zoom implementation functions as a web engagement layer that connects Mulberry ecommerce experiences to real-time audio video communication.
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
In 2020, Mulberry deployed Algolia Search on its website to power customer-facing product discovery. The implementation uses Algolia Search as a cloud-hosted search service to index Mulberry's product catalog and return instant ranked results with features such as autocomplete, typo tolerance, faceting, and relevance tuning. This Application, Web and Enterprise Search deployment integrates into the storefront through client side search widgets and server side indexing workflows to support catalog updates and merchandising.
Operational ownership resides with Mulberry's digital commerce and merchandising teams who configure relevance rules, synonyms, and ranking within the Algolia Search dashboard while using query analytics to observe search patterns. The implementation scope is the public Mulberry.com site for product discovery and category navigation, leveraging search analytics and relevance controls to align search behavior with merchandising priorities. Governance established search tuning processes and routine index refresh schedules to keep search results synchronized with catalog changes.
|
|
|
|
|
Content Management | Content Management |
|
2017 | 2017 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2011 | 2012 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2013 | 2013 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2012 | 2012 |
|
IT Decision Makers and Key Stakeholders at Mulberry
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mulberry Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mulberry IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mulberry digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mulberry Technographics
Mulberry is a Consumer Packaged Goods organization based in United Kingdom,
with around 1500 employees and annual revenues of $187.0 million.
Mulberry operates a diverse technology stack with applications such as
Lever by Employ, Zoom and Algolia Search,
covering areas like Applicant Tracking System, Audio Video and Web Conferencing and Application, Web and Enterprise Search.
Mulberry has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ, Zoom Video Communications and Algolia.
Mulberry recently adopted applications including
Salesforce Sales Cloud in 2021, Fastly in 2021 and Lever by Employ in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mulberry’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mulberry’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mulberry technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.