Murad
Murad Technographics
Murad Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Murad and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Murad employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Murad has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2018, Reamaze Live Chat for Chatbots and Conversational AI in 2020, Oracle OBIEE for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Murad is running and its propensity to invest more and deepen its relationship with Oracle , Apple , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Murad revenues, which have grown to $11.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Murad intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Murad Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018 Murad implemented Oracle E-Business Suite as part of an ERP Financial initiative to accelerate back-office throughput and reporting across ERP, supply chain planning, and business intelligence. The implementation targeted a complex, multi-channel commercial model that required faster ERP and SCM processing to support direct-to-consumer e-commerce growth and high-dollar B2B orders, while reducing infrastructure overhead and improving business continuity.
The deployment moved Oracle E-Business Suite along with Demantra planning and Oracle Business Intelligence Enterprise Edition to Oracle Cloud Infrastructure, using Oracle Cloud Compute, Oracle Cloud Infrastructure Storage, and Oracle Cloud Infrastructure Networking. Murad executed trials and a pilot, staged test environments for super users, leveraged Oracle’s bring your own license program to migrate the standby Oracle Database to OCI, and then cut over production workloads after validation.
Operational integration preserved a multi-cloud topology, with the customer-facing website running on Amazon Web Services and a secure tunnel connecting AWS to Oracle Cloud Infrastructure so transactional flows could reach the migrated back-office systems. The implementation explicitly encompassed ERP operations, SCM execution, planning workflows, and BI query and reporting pathways used by finance and operations stakeholders.
Governance emphasized a staged rollout and rigorous testing, moving standby systems first and using a controlled cutover approach described by Murad as like flipping a switch. The program also offloaded hardware maintenance, eliminated a planned hardware refresh cycle, and enabled disposal of on-premises servers while positioning the IT organization to consume continuous infrastructure innovations from the cloud provider.
Measured outcomes reported by Murad include faster E-Business Suite reporting where some reports moved from 15 to 20 minutes down to about 5 minutes, an overall performance improvement in the range of 20 to 30 percent, and an estimated 30 percent reduction in infrastructure costs driven largely by lower network line connection expense and reduced hardware and maintenance spend.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP Financial Management |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Murad deployed Reamaze Live Chat on its public website. The deployment establishes Reamaze Live Chat as the customer-facing Chatbots and Conversational AI layer for Murad.com, delivered through the site rather than as an on premises product.
The implementation centers on a web-embedded live chat widget with a unified conversation inbox, supporting real-time messaging, automated replies, canned responses, and threaded ticket workflows typical of Chatbots and Conversational AI platforms. Configuration and operational modules include chat routing rules, canned message libraries, and knowledge base linkage to support agent-assisted and automated interactions, with Reamaze Live Chat configured to manage both live sessions and asynchronous conversation threads.
Technically the Reamaze Live Chat instance runs as a SaaS conversational layer integrated into Murad.com, which is hosted on GoDaddy, so the delivery model is browser-embedded widget communication over the site channel. Operational scope focused on customer support and direct-to-consumer e-commerce touchpoints on the website, impacting customer service and digital commerce workflows, and requiring governance of chat routing, escalation rules, and conversation ownership within support processes.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2018 | 2019 |
In 2018, Murad moved Oracle OBIEE into Oracle Cloud Infrastructure as part of a targeted Analytics and BI deployment to accelerate back-office reporting and planning. Oracle Business Intelligence Enterprise Edition, commonly called Oracle OBIEE, was implemented alongside existing E-Business Suite and Demantra applications to support faster ERP, SCM and planning queries across the organization.
The implementation combined Oracle Cloud Compute, Oracle Cloud Infrastructure Storage and Oracle Cloud Infrastructure Networking to host application and database tiers, and Murad leveraged a bring your own license approach to deploy Oracle Database on cloud compute. Implementation followed a staged approach, beginning with trial licenses and pilot environments, then moving test environments and a standby database to the cloud before cutting over production workloads, enabling controlled validation by super users and operations teams.
Operational coverage included ERP reporting, supply chain planning, demand planning and business intelligence for both direct-to-consumer e-commerce channels and high-value B2B order processing, addressing distribution through retail, infomercials and spas. The deployment was integrated into a multi-cloud architecture, with the company’s public website hosted on Amazon Web Services and a secured tunnel built between AWS and Oracle Cloud Infrastructure to allow real-time interaction between web transactions and back-office systems.
Governance and runbook changes emphasized cloud-first infrastructure ownership and vendor support engagement, with Murad coordinating support and account management with Oracle and AWS teams. Outcomes stated by the customer include significantly faster EBS reporting, with specific reports moving from 15 to 20 minutes down to about 5 minutes, an overall 20 to 30 percent improvement in application performance and an estimated 30 percent reduction in infrastructure costs, including savings from reduced network line expenses and hardware maintenance; Murad is now exploring database as a service and longer term software as a service options.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2018 | 2019 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2018 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Murad
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Murad Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Murad IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Murad digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Murad Technographics
Murad is a Healthcare organization based in United States,
with around 650 employees and annual revenues of $11.5 million.
Murad operates a diverse technology stack with applications such as
Oracle E-Business Suite, Reamaze Live Chat and Oracle OBIEE,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Murad has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and GoDaddy.
Murad recently adopted applications including
LexisNexis ThreatMetrix in 2023, Yottaa Engagement Cloud in 2021 and Skai Market Intelligence in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Murad’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Murad’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Murad technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.