Thiruvananthapuram, 695001,
India
Muthoot Fincorp Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Muthoot Fincorp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26000 Muthoot Fincorp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Muthoot Fincorp has purchased the following applications: Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015, SingleInterface for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Muthoot Fincorp is running and its propensity to invest more and deepen its relationship with Freshworks , Microsoft , SingleInterface or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Muthoot Fincorp revenues, which have grown to $6.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Muthoot Fincorp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SingleInterface | Legacy | SingleInterface | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Muthoot Fincorp implemented SingleInterface Marketing Automation on its public website, using a web-embedded instance of SingleInterface to instrument digital engagement. The deployment centers on customer facing web channels and captures behavioral signals, supporting campaign orchestration, lead capture forms, audience segmentation, and email and SMS orchestration as standard Marketing Automation capabilities.
The implementation positions SingleInterface to serve marketing and digital engagement functions across Muthoot Fincorp, with configuration focused on tracking, consented data capture, persona segmentation, and automated campaign workflows. Governance and operational ownership are aligned to marketing and digital teams, with rollout practices that emphasize tag management, template configuration, and campaign lifecycle control to standardize campaign execution and personalization on the corporate website.
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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