National Bank Of Moldova
7 Renasterii Ave,
Chisinau, MD-2006,
Moldova
Chisinau, MD-2006,
Moldova
373 2222 1679
Banking and Financial Services
National Bank Of Moldova Technographics
National Bank Of Moldova Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Bank Of Moldova and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 498 National Bank Of Moldova employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Bank Of Moldova has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Objective Platform for Analytics and BI in 2022, Hearts&Science smartTracking for Personalization and Product Recommendations in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Bank Of Moldova is running and its propensity to invest more and deepen its relationship with GumGum , Ezoic , Giosg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Bank Of Moldova revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Bank Of Moldova intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Bank Of Moldova Tech Stack and Enterprise Applications
National Bank Of Moldova AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, National Bank Of Moldova deployed GumGum on its website as an Artificial Intelligence Marketing application. GumGum was embedded into public web pages to deliver contextual advertising and visual intelligence capabilities across the bank's digital communication channels, with the application name GumGum referenced in the deployment configuration.
The implementation focused on category-aligned capabilities typical of Artificial Intelligence Marketing, including contextual targeting, image and visual recognition for in-page ad placement, real-time ad decisioning, and campaign analytics. Configuration work emphasized content classification and brand safety controls, plus privacy-focused settings to align with web consent flows and institutional publishing policies.
Deployment architecture was client-side, using an embedded site tag and script to instrument pages and surface contextual signals for ad decisioning, with operational coverage limited to the public website. Operational ownership rested with the bank's digital communications and marketing functions, which centralized campaign configuration and monitoring for web properties. Governance activities included content review and compliance checks to ensure the use of GumGum met regulatory and institutional web publishing standards.
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Artificial Intelligence Marketing | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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National Bank Of Moldova Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Objective Platform | Legacy | Objective Platform | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, National Bank Of Moldova deployed Objective Platform as their Analytics and BI application on their website. The deployment uses Objective Platform to instrument web traffic and public facing data endpoints to centralize analytics and reporting. Implementation centers on dashboarding, data visualization, scheduled report distribution, and ad hoc query capabilities for both public transparency and internal analysis.
Operational scope is focused on the bank website and associated digital channels, with configuration emphasizing role based access controls, visualization modules, and automated report scheduling to support reporting and engagement measurement. The implementation leverages Analytics and BI workflows such as data exploration, dashboard publication, and automated exports to standard formats. Governance emphasizes centralized administration, content publishing controls, and audit logging for published analytics.
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National Bank Of Moldova eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Omnicom Group | Legacy | Hearts&Science smartTracking | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
In 2022, National Bank Of Moldova implemented Hearts&Science smartTracking on its public website. The deployment uses Hearts&Science smartTracking to collect behavioral signals and support the bank's Personalization and Product Recommendations use cases for customer-facing web content and engagement.
Hearts&Science smartTracking was configured as a client-side tracking layer that captures page views, click events, and session signals to build web behavioral profiles and segment visitors, consistent with standard personalization workflows. Configuration focused on event instrumentation, sessionization, anonymous profiling, real-time decisioning logic, and rule-based content targeting to enable dynamic page-level personalization and on-site recommendation logic.
The implementation scope is limited to the bank's website and required coordination between digital channels, web operations, and compliance teams to manage tagging, consent, and data governance. National Bank Of Moldova uses Hearts&Science smartTracking to inform web personalization and product recommendation workflows, aligning the application to marketing and digital customer engagement functions while maintaining site-level deployment governance.
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National Bank Of Moldova CRM
National Bank Of Moldova TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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National Bank Of Moldova IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at National Bank Of Moldova
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by National Bank Of Moldova Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Bank Of Moldova IT executives and key decision makers. This section highlights National Bank Of Moldova's latest recorded technology evaluations, including Intellect Quantum Central Banking Solution for Core Banking on 2024-06-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Bank Of Moldova digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-06-17 | National Bank Of Moldova | Evaluated | Intellect Design | Intellect Quantum Central Banking Solution | Core Banking | ERP Services and Operations |
FAQ - APPS RUN THE WORLD National Bank Of Moldova Technographics
National Bank Of Moldova is a Banking and Financial Services organization based in Moldova,
with around 498 employees and annual revenues of $100.0 million.
National Bank Of Moldova operates a diverse technology stack with applications such as
GumGum, Objective Platform and Hearts&Science smartTracking,
covering areas like Artificial Intelligence Marketing, Analytics and BI and Personalization and Product Recommendations.
National Bank Of Moldova has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Objective Platform and Omnicom Group.
National Bank Of Moldova recently adopted applications including
Giosg Live Chat in 2022, Objective Platform in 2022 and Hearts&Science smartTracking in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Bank Of Moldova’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Bank Of Moldova’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Bank Of Moldova technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.