National Rugby League
Rugby League Central, Driver Avenue,
Moore Park, 2021, NSW,
Australia
Moore Park, 2021, NSW,
Australia
61 2 9359-8500
Leisure and Hospitality
National Rugby League Technographics
National Rugby League Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Rugby League and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 National Rugby League employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Rugby League has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, JobAdder ATS for Applicant Tracking System in 2016, Ticketmaster for Reservation and Booking Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Rugby League is running and its propensity to invest more and deepen its relationship with Microsoft , JobAdder , ReadyTech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Rugby League revenues, which have grown to $485.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Rugby League intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Rugby League Tech Stack and Enterprise Applications
National Rugby League ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, National Rugby League implemented Microsoft Dynamics 365 for Finance and Operations. The deployment addressed core ERP Financial requirements for the league, replacing an outdated Dynamics Great Plains environment and centralizing accounts payable, accounts receivable, procurement and expense management into a single Microsoft platform.
The implementation focused on standardizing Procure to Pay workflows and embedding automated expense management, alongside transactional finance processing and strengthened financial reporting. Microsoft Dynamics 365 for Finance and Operations was configured to eliminate manual spreadsheet workarounds, streamline invoice and expense lifecycle handling, and provide configurable ledgers and transactional controls typical of ERP Financial systems.
National Rugby League partnered with HSO for the implementation, which delivered configuration, process mapping and staged rollout support for finance teams. The project concentrated on enterprise financial operations within the league, aligning procurement controls, supplier invoice processing and expense approvals under the Dynamics 365 for Finance and Operations environment without introducing additional third party integrations in the public record.
Governance changes emphasized adoption of standard, automated P2P procedures and expense policies to reduce manual intervention and improve transactional accuracy. Outcomes reported included removal of manual spreadsheets, faster and more accurate procurement operations, and new reporting capabilities that enabled near real time financial analysis to support strategic decision making.
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National Rugby League HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobAdder | Legacy | JobAdder ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016 National Rugby League implemented JobAdder ATS as their Applicant Tracking System, deploying JobAdder ATS as the public-facing ATS on the NRL careers site to capture applications and publish live vacancies. The implementation positions JobAdder ATS as the primary recruitment front end for the organization, linking job postings on nrl.com to a centralized applicant intake process for Talent Acquisition.
The JobAdder ATS deployment focuses on standard Applicant Tracking System capabilities including job posting management, candidate profile and resume capture, application tracking, configurable hiring workflows, and recruiter and hiring manager collaboration. The solution is integrated with the NRL careers website to route candidate submissions into the JobAdder ATS environment and is used operationally by HR and recruitment teams across the organization, with governance centered on centralized recruitment workflows and role based access to hiring stages and candidate records.
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Candidate Relationship Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2013 | 2014 |
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Payroll | HCM |
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2013 | 2014 |
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Performance and Goal Management | HCM |
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2013 | 2013 |
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National Rugby League ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, National Rugby League implemented Ticketmaster on its public website. Ticketmaster is deployed as the organization’s Reservation and Booking Management solution to power online event listings, ticket sales, and fan booking workflows.
The implementation exposes Ticketmaster's web booking interface and embedded purchase flows directly within NRL.com, with core functional modules including event catalog publishing, seat selection, checkout and digital ticket delivery. Operational ownership sits with ticketing operations and the digital commerce team, who manage listings, pricing configuration and fulfillment workflows through Ticketmaster's administrative consoles. This deployment centralizes online ticketing and fan transaction processing by aligning Reservation and Booking Management capabilities with the NRL's customer-facing channels and back-office ticketing operations.
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National Rugby League AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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National Rugby League Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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National Rugby League CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center, Customer Experience | CRM |
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2014 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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National Rugby League ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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National Rugby League PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
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National Rugby League IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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National Rugby League CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at National Rugby League
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by National Rugby League Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Rugby League IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Rugby League digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD National Rugby League Technographics
National Rugby League is a Leisure and Hospitality organization based in Australia,
with around 800 employees and annual revenues of $485.0 million.
National Rugby League operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, JobAdder ATS and Ticketmaster,
covering areas like ERP Financial, Applicant Tracking System and Reservation and Booking Management.
National Rugby League has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, JobAdder and Ticketmaster.
National Rugby League recently adopted applications including
Ticketmaster in 2023, Teads Platform in 2023 and OpenX OpenAudience in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Rugby League’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Rugby League’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Rugby League technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.