National Theatre
Upper Ground, Bishops,
London, SE1 9PX,
United Kingdom
London, SE1 9PX,
United Kingdom
44 20 7452-3000
Media
National Theatre Technographics
National Theatre Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Theatre and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1213 National Theatre employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Theatre has purchased the following applications: Infor SunSystems for ERP Financial in 2011, Sage Snowdrops HR for Core HR in 2012, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Theatre is running and its propensity to invest more and deepen its relationship with Infor , Sage , Advance Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Theatre revenues, which have grown to $122.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Theatre intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Theatre Tech Stack and Enterprise Applications
National Theatre ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2011 | 2012 |
In 2011, National Theatre implemented Infor SunSystems as its core ERP Financial platform, executing an in-place upgrade of Sun Systems from version 5.3.1 to Infor 10 Sun Systems version 6. The project was scoped to stabilize and standardize the organization’s finance technology stack and to modernize reporting and procurement interfaces.
Infor SunSystems was configured to support core financial accounting capabilities, including general ledger, accounts payable, accounts receivable, and financial reporting, aligned to standard ERP Financial workflows and close processes. The upgrade included refreshing the application stack to support new feature sets and the Q&A reporting layer was upgraded to version 10.1.2 to provide consolidated analytics and financial statements sourced from SunSystems.
Integrations were explicitly addressed, with the Proactis e-procurement system upgraded to version 2012 to maintain procurement to pay connectivity and PO to invoice handoffs. The program preserved batch and real-time interfaces between Infor SunSystems, Q&A reporting, and Proactis, ensuring continuity of purchasing, invoice processing, and statutory reporting across finance and procurement functions.
Governance and rollout attention focused on release management, version control, and sequencing to protect month end close and procurement operations, with process alignment to exploit Infor SunSystems capabilities. The initiative emphasized harmonizing financial workflows and reporting ownership between finance and procurement stakeholders while executing the platform upgrades.
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National Theatre HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Snowdrops HR | Core HR | HCM | n/a | 2012 | 2012 |
In 2012 National Theatre implemented Sage Snowdrops HR as its Core HR application. The deployment incorporated HR and payroll functionality using Sage KCS to centralize employee records, payroll processing, and pension administration. The initiative was driven to ensure compliance with pensions legislation in preparation for auto enrolment.
Configuration work focused on standard Core HR capabilities, including employee master data, pay rules and payroll runs, pension scheme configuration, and role based access controls to support HR and finance processes. The implementation required contractual amendments for a cohort of 600 staff who had entitlement to a non compliant pension arrangement, and the program included renegotiating pension terms and conditions with three unions. Workflows were adjusted to embed pension eligibility checks within payroll and HR case handling to align operations with statutory requirements.
Operational coverage spanned the National Theatre workforce across the United Kingdom, aligning HR administration and payroll operations under Sage Snowdrops HR together with the Sage KCS payroll engine. Governance was formalized through coordinated HR, payroll, and employee relations activity to manage contract variation, union consultation, and compliance reporting. The program combined Core HR configuration with policy and contractual change to meet statutory auto enrolment obligations.
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Payroll | HCM |
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2012 | 2012 |
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Workforce Scheduling | HCM |
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2006 | 2006 |
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National Theatre AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, National Theatre deployed Freshdesk Messaging (Formerly Freshchat) on its website to provide real time web chat and conversational support. The implementation positions Freshdesk Messaging as the public facing solution within the Chatbots and Conversational AI category for audience engagement and visitor inquiry handling.
The deployment uses a web embedded messenger widget configured for automated conversational flows, proactive messaging, and live agent handoff, leveraging typical Chatbots and Conversational AI capabilities such as canned responses, session routing, and messaging transcripts. Freshdesk Messaging (Formerly Freshchat) was configured to capture visitor intent and present contextual greetings prior to escalation to human agents.
Operational coverage is centered on front office digital channels on the National Theatre website, handling ticketing questions, accessibility inquiries, and audience engagement workflows that are managed by customer service and digital engagement teams. The deployment is focused on site level instrumentation rather than broader mobile or social message channels.
Governance and workflow configuration emphasized agent inbox management, escalation rules, and transcript capture to preserve continuity across sessions. The implementation narrative underscores Freshdesk Messaging (Formerly Freshchat) as the Chatbots and Conversational AI platform for public facing web engagement at National Theatre.
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National Theatre Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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National Theatre CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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National Theatre ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2021 | 2021 |
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National Theatre Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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National Theatre PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2022 | 2022 |
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National Theatre IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at National Theatre
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by National Theatre Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Theatre IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Theatre digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD National Theatre Technographics
National Theatre is a Media organization based in United Kingdom,
with around 1213 employees and annual revenues of $122.0 million.
National Theatre operates a diverse technology stack with applications such as
Infor SunSystems, Sage Snowdrops HR and Freshdesk Messaging (Formerly Freshchat),
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
National Theatre has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Sage and Freshworks.
National Theatre recently adopted applications including
Airtable in 2022, Freshservice in 2021 and Rackspace Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Theatre’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Theatre’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Theatre technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.