Santeramo In Colle, 70029,
Italy
Natuzzi Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Natuzzi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4262 Natuzzi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Natuzzi has purchased the following applications: Kleecks for Generative AI Platforms in 2023, Microsoft 365 for Collaboration in 2019, Microsoft Dynamics 365 Customer Engagement for Customer Engagement in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Natuzzi is running and its propensity to invest more and deepen its relationship with Kleecks , Microsoft , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Natuzzi revenues, which have grown to $485.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Natuzzi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kleecks | Legacy | Kleecks | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Natuzzi activated Kleecks on its Angular-based website to improve crawlability and indexability across multiple search engines. Kleecks was deployed as a Generative AI Platforms solution to drive international SEO visibility and site health for Natuzzi, with implementation scope oriented to Italy and global site properties.
The deployment used Kleecks dynamic pre render and technical SEO modules to address client side rendering limitations inherent to an Angular front end. Configuration work focused on generating prerendered HTML for key entry pages, automating meta tag and structured data optimization, and standardizing canonical and hreflang signals to support multilingual indexing.
Operational coverage included web engineering, SEO and digital marketing teams who coordinated content and technical workflows during the rollout. The Natuzzi implementation targeted search engine crawlability and indexability improvements across multiple international search engines, aligning site architecture and content signals with organic search requirements.
Governance changes centered on embedding Kleecks into the technical SEO process, creating a repeatable prerender pipeline and monitoring cadence for indexability and site health. The immediate outcome stated by the deployment was improving crawlability and indexability across multiple search engines, improving international SEO visibility and site health.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Customer Engagement | Customer Engagement | CRM | n/a | 2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, Sales Engagement | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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