AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Natuzzi Tech Stack and Enterprise Applications

Natuzzi ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP S/4 HANA ERP Financial ERP Exprivia 2023 2024
Natuzzi AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Kleecks Legacy Kleecks Generative AI Platforms AI Development n/a 2023 2023
In 2023, Natuzzi activated Kleecks on its Angular-based website to improve crawlability and indexability across multiple search engines. Kleecks was deployed as a Generative AI Platforms solution to drive international SEO visibility and site health for Natuzzi, with implementation scope oriented to Italy and global site properties. The deployment used Kleecks dynamic pre render and technical SEO modules to address client side rendering limitations inherent to an Angular front end. Configuration work focused on generating prerendered HTML for key entry pages, automating meta tag and structured data optimization, and standardizing canonical and hreflang signals to support multilingual indexing. Operational coverage included web engineering, SEO and digital marketing teams who coordinated content and technical workflows during the rollout. The Natuzzi implementation targeted search engine crawlability and indexability improvements across multiple international search engines, aligning site architecture and content signals with organic search requirements. Governance changes centered on embedding Kleecks into the technical SEO process, creating a repeatable prerender pipeline and monitoring cadence for indexability and site health. The immediate outcome stated by the deployment was improving crawlability and indexability across multiple search engines, improving international SEO visibility and site health.
Natuzzi Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
In 2019, Natuzzi implemented Microsoft 365 as its Collaboration platform. The company lists Microsoft 365 usage on its public website, indicating the application is part of Natuzzi's corporate digital estate. The Microsoft 365 deployment at Natuzzi centers on core Collaboration capabilities, typically including Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for real-time collaboration, OneDrive for file sync and the Office desktop and web applications for productivity. These components support content creation, communication and document workflows across corporate teams. Operational coverage appears to span corporate functions responsible for external content and internal collaboration, supporting a workforce of approximately 4,262 employees. The presence of Microsoft 365 on the public site indicates the platform is exposed as part of the company digital footprint and used in customer facing and internal scenarios. Governance leverages centralized tenant administration, role based access controls and the built-in compliance settings available in Microsoft 365 to standardize collaboration workflows and content governance across departments. The 2019 Microsoft 365 implementation positions Microsoft 365 as the foundational Collaboration toolset within Natuzzi's corporate productivity stack.
Natuzzi CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Engagement CRM 2023 2023
Customer Experience CRM 2023 2023
Customer Support CRM 2020 2020
Customer Support CRM 2023 2023
Customer Support CRM 2021 2021
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2018 2018
Sales Automation, Sales Engagement CRM 2023 2023
Natuzzi SPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Configure Price Quote (CPQ) SPM 2023 2023
Natuzzi IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2001 2001
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Natuzzi

First Name Last Name Title Function Department Email Phone
Chief Financial Officer CXO Finance
Finance Director Director Finance
Financial Controller Director Finance
CIO CXO IT

Apps Being Evaluated by Natuzzi Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Natuzzi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Natuzzi digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Natuzzi Technographics
Natuzzi is a Manufacturing organization based in Italy, with around 3193 employees and annual revenues of $360.4 million.
Natuzzi operates a diverse technology stack with applications such as SAP S/4 HANA, Kleecks and Microsoft 365, covering areas like ERP Financial, Generative AI Platforms and Collaboration.
Natuzzi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Kleecks and Microsoft.
Natuzzi recently adopted applications including SAP S/4 HANA in 2023, Kleecks in 2023 and Microsoft Dynamics 365 Customer Engagement in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Natuzzi’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Natuzzi’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Natuzzi technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.