Natuzzi
Via Iazzitiello 47,
Santeramo In Colle, 70029,
Italy
Santeramo In Colle, 70029,
Italy
1 407-333-7440
Manufacturing
Natuzzi Technographics
Natuzzi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Natuzzi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4262 Natuzzi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Natuzzi has purchased the following applications: Kleecks for Generative AI Platforms in 2023, Microsoft Dynamics 365 Customer Engagement for Customer Engagement in 2023, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Natuzzi is running and its propensity to invest more and deepen its relationship with Kleecks , Microsoft , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Natuzzi revenues, which have grown to $485.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Natuzzi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Natuzzi Tech Stack and Enterprise Applications
Natuzzi AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kleecks | Legacy | Kleecks | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Natuzzi activated Kleecks on its Angular-based website to improve crawlability and indexability across multiple search engines. Kleecks was deployed as a Generative AI Platforms solution to drive international SEO visibility and site health for Natuzzi, with implementation scope oriented to Italy and global site properties.
The deployment used Kleecks dynamic pre render and technical SEO modules to address client side rendering limitations inherent to an Angular front end. Configuration work focused on generating prerendered HTML for key entry pages, automating meta tag and structured data optimization, and standardizing canonical and hreflang signals to support multilingual indexing.
Operational coverage included web engineering, SEO and digital marketing teams who coordinated content and technical workflows during the rollout. The Natuzzi implementation targeted search engine crawlability and indexability improvements across multiple international search engines, aligning site architecture and content signals with organic search requirements.
Governance changes centered on embedding Kleecks into the technical SEO process, creating a repeatable prerender pipeline and monitoring cadence for indexability and site health. The immediate outcome stated by the deployment was improving crawlability and indexability across multiple search engines, improving international SEO visibility and site health.
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Natuzzi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Customer Engagement | Customer Engagement | CRM | n/a | 2023 | 2023 |
In 2023 Natuzzi expanded its Microsoft Dynamics 365 Customer Engagement deployment to consolidate customer data and orchestrate personalized journeys across its global retail, wholesale, and digital channels. This Customer Engagement initiative is explicitly focused on delivering one-to-one relationships with customers and influencers across more than 1,200 retail touchpoints, eleven commercial offices, and multiple e-commerce sites while unifying B2B and B2C audiences.
The implementation leverages Microsoft Dynamics 365 Customer Insights as the unified customer data platform together with Dynamics 365 Marketing, Dynamics 365 Sales, Dynamics 365 Customer Service, and Dynamics 365 Field Service to provide a 360-degree view of customers. Functional capabilities include identity resolution and profile unification of demographic, transactional, and behavioral data, rich segmentation and audience scoring, journey orchestration for email and SMS, event and appointment workflows, and field service scheduling for on-site empathetic service.
Integrations bring together point-of-sale systems, ERP data, e-commerce interactions, CRM records, data warehouse extracts, and marketing interaction feeds into the Customer Insights environment, ingesting approximately 40 million source records from over a dozen sources. These integrated data sets enable unified profiles that connect purchase histories, website behavior, campaign engagement, brand affinity signals, and trade leads to support tailored activations across showrooms, flagship events, franchisees, wholesalers, and digital storefronts.
Governance and operating model changes were driven by a cross functional champion team of marketing and IT working closely with Microsoft Engineering to standardize customer data definitions, segment taxonomies, and campaign activation processes. The platform approach established a common language for customer data, enabled marketing to execute and iterate on targeted campaigns, allowed sales to act on journey insights with personalized offers, and gave service teams access to full customer histories for more contextual support.
Natuzzi has operationalized over 350 dynamic segments and grown unified customer profiles from 387,000 to nearly 650,000, leveraging Customer Insights and Dynamics 365 Marketing to run coordinated campaigns, reengagement programs, and event activations. Explicit outcomes reported include measurable store performance improvements, stronger in‑person and digital event engagement including exceeding Milan Design Week goals, and accelerated first party data capture that condensed years of profile growth into days during major events. Natuzzi continues to extend capabilities with richer AI models, enhanced real time journeys, and further customer data enrichment to scale personalized engagement.
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, Sales Engagement | CRM |
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2023 | 2023 |
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Natuzzi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Natuzzi
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Natuzzi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Natuzzi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Natuzzi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Natuzzi Technographics
Natuzzi is a Manufacturing organization based in Italy,
with around 4262 employees and annual revenues of $485.7 million.
Natuzzi operates a diverse technology stack with applications such as
Kleecks, Microsoft Dynamics 365 Customer Engagement and Microsoft Azure Cloud Services,
covering areas like Generative AI Platforms, Customer Engagement and Application Hosting and Computing Services.
Natuzzi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Kleecks and Microsoft.
Natuzzi recently adopted applications including
Kleecks in 2023, Microsoft Dynamics 365 Customer Engagement in 2023 and Microsoft Dynamics 365 Customer Voice in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Natuzzi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Natuzzi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Natuzzi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.