Nelly.com Technographics
Nelly.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nelly.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Nelly.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nelly.com has purchased the following applications: MPM ProcessMining for Process Mining in 2020, Microsoft 365 for Collaboration in 2015, Amplience for Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nelly.com is running and its propensity to invest more and deepen its relationship with Mehrwerk , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nelly.com revenues, which have grown to $162.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nelly.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nelly.com Tech Stack and Enterprise Applications
Nelly.com Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mehrwerk | Legacy | MPM ProcessMining | Process Mining | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Nelly.com deployed MPM ProcessMining from Mehrwerk as a Process Mining solution to improve Returns Management. The implementation targeted visibility into order-to-return workflows and established MPM ProcessMining as the primary analysis layer for return case behavior and process variant analysis.
The deployment focused on core process mining capabilities, including automated process discovery, variant analysis, conformance checking, case-level drilldown and interactive dashboards for root cause investigation. Configuration emphasized returns-specific KPIs and visualizations to surface bottlenecks in return handling, refund processing and reverse logistics workflows.
Operational scope centered on the Returns Management function within Nelly.com, aligning analytics outputs with customer service, warehouse operations and financial reconciliation teams. Data ingestion centered on transactional event logs from the returns lifecycle to feed continuous process mining, enabling end-to-end process playback and timestamp-based sequence analysis.
Governance established process owners and a recurring monitoring cadence to translate MPM ProcessMining insights into process change tasks and corrective actions. Mehrwerk delivered the MPM ProcessMining implementation and ongoing configuration support, and the initiative explicitly aimed to improve Returns Management performance through sustained process transparency and variant-driven remediation.
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Nelly.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Nelly.com implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is deployed as a cloud hosted SaaS tenant and is referenced on Nelly.com’s website as part of its collaboration and productivity stack. The deployment scope covers corporate productivity and content publishing workflows for merchandising, marketing and central corporate functions, supporting browser and mobile access for distributed teams. This configuration positions Nelly.com Microsoft 365 Collaboration as the primary environment for internal communication and document collaboration.
Functional components deployed include Microsoft 365 core services such as Exchange Online for corporate email, SharePoint Online for intranet and web content publishing, OneDrive for Business for personal file storage, and Office productivity applications for document authoring and co authoring. Administration is organized around tenant level provisioning, centralized administration, and role based access controls consistent with Collaboration category governance practices. The implementation supports unified file storage and collaborative editing workflows that surface content to internal teams and to public site publishing processes, enabling consistent content management and communication across the company.
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Collaboration | Collaboration |
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2020 | 2020 |
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Nelly.com Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amplience | Legacy | Amplience | Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Nelly.com implemented Amplience for Content Management on its e-commerce website. Amplience serves as the Content Management platform enabling web content management and digital merchandising across Nelly.com's public storefront. The deployment centralizes product content and marketing creative authoring for site publishing workflows.
Implementation leverages Amplience capabilities typical of the Content Management category, including content authoring, media asset management, templated page composition, content scheduling, and API-driven delivery to the storefront. Operational ownership is with the company’s digital and merchandising teams, who manage product pages, promotional banners, and marketing content via the Amplience authoring and delivery tools. The implementation is focused on the public web channel and supports editorial and merchandising workflows for Nelly.com’s online retail operations.
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Nelly.com eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2023 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Nelly.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Loyalty | CRM |
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2024 | 2025 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Nelly.com ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Nelly.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Nelly.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Nelly.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nelly.com IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nelly.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Nelly.com Technographics
Nelly.com is a Retail organization based in Sweden,
with around 300 employees and annual revenues of $162.0 million.
Nelly.com operates a diverse technology stack with applications such as
MPM ProcessMining, Microsoft 365 and Amplience,
covering areas like Process Mining, Collaboration and Content Management.
Nelly.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mehrwerk, Microsoft and Amplience.
Nelly.com recently adopted applications including
Voyado in 2024, Brink Commerce in 2023 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nelly.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nelly.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nelly.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.