Nelly.com Technographics
Nelly.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nelly.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Nelly.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nelly.com has purchased the following applications: MPM ProcessMining for Process Mining in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Amplience for Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nelly.com is running and its propensity to invest more and deepen its relationship with Mehrwerk , Google , Amplience or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nelly.com revenues, which have grown to $162.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nelly.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nelly.com Tech Stack and Enterprise Applications
Nelly.com Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mehrwerk | Legacy | MPM ProcessMining | Process Mining | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Nelly.com deployed MPM ProcessMining from Mehrwerk as a Process Mining solution to improve Returns Management. The implementation targeted visibility into order-to-return workflows and established MPM ProcessMining as the primary analysis layer for return case behavior and process variant analysis.
The deployment focused on core process mining capabilities, including automated process discovery, variant analysis, conformance checking, case-level drilldown and interactive dashboards for root cause investigation. Configuration emphasized returns-specific KPIs and visualizations to surface bottlenecks in return handling, refund processing and reverse logistics workflows.
Operational scope centered on the Returns Management function within Nelly.com, aligning analytics outputs with customer service, warehouse operations and financial reconciliation teams. Data ingestion centered on transactional event logs from the returns lifecycle to feed continuous process mining, enabling end-to-end process playback and timestamp-based sequence analysis.
Governance established process owners and a recurring monitoring cadence to translate MPM ProcessMining insights into process change tasks and corrective actions. Mehrwerk delivered the MPM ProcessMining implementation and ongoing configuration support, and the initiative explicitly aimed to improve Returns Management performance through sustained process transparency and variant-driven remediation.
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Nelly.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Nelly.com Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amplience | Legacy | Amplience | Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Nelly.com implemented Amplience for Content Management on its e-commerce website. Amplience serves as the Content Management platform enabling web content management and digital merchandising across Nelly.com's public storefront. The deployment centralizes product content and marketing creative authoring for site publishing workflows.
Implementation leverages Amplience capabilities typical of the Content Management category, including content authoring, media asset management, templated page composition, content scheduling, and API-driven delivery to the storefront. Operational ownership is with the company’s digital and merchandising teams, who manage product pages, promotional banners, and marketing content via the Amplience authoring and delivery tools. The implementation is focused on the public web channel and supports editorial and merchandising workflows for Nelly.com’s online retail operations.
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Nelly.com eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2023 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Nelly.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Loyalty | CRM |
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2024 | 2025 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Nelly.com ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Nelly.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Nelly.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Nelly.com Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||