San Francisco, 94104, CA,
United States
Netlify Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Netlify and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210 Netlify employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Netlify has purchased the following applications: Paylocity AP Automation for AP Automation in 2021, Automattic Akismet for ML and Data Science Platforms in 2016, Olark Live Chat for Chatbots and Conversational AI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Netlify is running and its propensity to invest more and deepen its relationship with Paylocity , Stripe , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Netlify revenues, which have grown to $31.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Netlify intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paylocity | Legacy | Paylocity AP Automation | AP Automation | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Netlify implemented Paylocity AP Automation, adopting Airbase by Paylocity to scale accounts payable operations within its finance organization. The deployment focused on AP Automation capabilities to provide centralized spend visibility and real time reconciliation for month end close acceleration. Paylocity AP Automation was configured to govern expense workflows and approval policies across the finance team.
The implementation emphasized expense management and approvals, with pre approval workflows configured to replace roughly 80% of traditional expense reports. Paylocity AP Automation delivered modules for spend visibility, approval policy enforcement, and reconciliation automation, reducing manual accrual work through more immediate transaction matching and reporting. Configuration centered on policy driven approvals and automated reconciliation rules consistent with AP Automation functional patterns.
Operational scope covered Netlify finance and accounting teams in the United States, with the new workflows changing how spend requests and expense approvals are processed. Governance changes included tighter approval policies and embedded pre approval controls to shift approvals earlier in the procurement to payment lifecycle. The project explicitly delivered visibility into spend, tighter approval policies, and reduced accrual work while accelerating month end close through real time reconciliation.
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Akismet | ML and Data Science Platforms | AI Development | n/a | 2016 | 2016 |
In 2016, Netlify integrated Automattic Akismet into Netlify Forms to automatically filter spam from form submissions for web forms and lead capture. This integration is categorized under ML and Data Science Platforms and is deployed globally via the Netlify platform to surface only verified leads for site owners and developers.
Automattic Akismet is invoked during Netlify Forms submission processing to provide automated spam classification and scoring, removing likely spam before it reaches site owner inboxes or downstream lead systems. The implementation is configured within Netlify Forms as a spam-filtering capability, reducing unwanted submissions and enabling developers to avoid adding CAPTCHAs or extra friction while preserving standard form and lead-capture workflows.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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Content Management | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Open-Source Database | PaaS |
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2022 | 2023 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2022 | 2022 |
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