New Belgium Brewing Company
500 Linden Street,
Fort Collins, 80524, CO,
United States
Fort Collins, 80524, CO,
United States
1 970-221-0524
Professional Services
New Belgium Brewing Company Technographics
New Belgium Brewing Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by New Belgium Brewing Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 New Belgium Brewing Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Belgium Brewing Company has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2013, Microsoft 365 for Collaboration in 2015, Cornerstone Platform CMS for Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Belgium Brewing Company is running and its propensity to invest more and deepen its relationship with Microsoft , Block, Inc. , Cornerstone Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Belgium Brewing Company revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Belgium Brewing Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
New Belgium Brewing Company Tech Stack and Enterprise Applications
New Belgium Brewing Company ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, New Belgium Brewing Company implemented Microsoft Dynamics AX as its ERP Financial platform. Microsoft Dynamics AX served as the primary application for core financial management, providing general ledger, accounts payable, accounts receivable, fixed asset accounting, budgeting, and financial reporting capability.
The implementation focused on configuring financial modules and standard workflows, including chart of accounts design, month end close orchestration, intercompany accounting, and approval workflows for payables and receivables. Role based security and workflow automation were used to enforce segregation of duties and to streamline transaction approvals within the finance organization.
Deployment covered company finance and accounting functions across New Belgium Brewing Company and was configured to align financial processes with operational flows common to beverage production, including procurement financial controls and inventory valuation. The solution footprint reflected ERP Financial priorities, concentrating on transactional finance, consolidation, and audit trail requirements rather than point solutions for marketing or CRM.
Governance was structured around centralized financial process controls and standardized reporting to support consistent close cycles and compliance activities. The rollout was executed in phased waves aligned to finance subfunctions, with configuration governance and change control applied to manage chart of accounts updates and workflow modifications.
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2021 | 2021 |
|
New Belgium Brewing Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, New Belgium Brewing Company implemented Microsoft 365. The company lists Microsoft 365 on its website as the primary Collaboration platform supporting corporate productivity and team communication.
The Microsoft 365 deployment comprises standard cloud services common to the Collaboration category, including Exchange Online for email, Office applications for document authoring, SharePoint Online for intranet and document management, OneDrive for personal file sync, and Microsoft Teams for real-time chat and meetings. These modules provide a unified content and communication surface for document coauthoring, meeting orchestration, and asynchronous collaboration.
Operational coverage extends across New Belgium Brewing Company’s corporate functions and supports collaboration workflows for approximately 1000 employees, including corporate communications, marketing, finance, and operational teams. Microsoft 365 is used to standardize collaboration patterns, content lifecycle management, and meeting and messaging protocols across distributed teams.
Architecturally the implementation aligns with a cloud-first, tenant-based Microsoft 365 model with centralized administration and governance. The environment is described with role-based access controls, information architecture and retention policies, and data protection controls such as data loss prevention and conditional access patterns that are typical for enterprise Collaboration deployments.
|
New Belgium Brewing Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone Platform | Legacy | Cornerstone Platform CMS | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018 New Belgium Brewing Company implemented Cornerstone Platform CMS as its Content Management solution powering the corporate website. The deployment centers on Cornerstone Platform CMS for public site content delivery and editorial management on https://www.newbelgium.com/.
Cornerstone Platform CMS is used for core content management capabilities, including content authoring, templating, publishing workflows, and digital asset management, reflecting standard Content Management functionality. The implementation supports structured content, metadata and SEO controls to manage product, brand and campaign pages, and it provides a unified authoring surface for marketing and communications teams.
Operationally the Cornerstone Platform CMS rollout is focused on the web content estate and editorial operations, providing role based authoring, approval workflows and centralized content governance for marketing and creative stakeholders. Governance emphasizes staged publishing and content lifecycle controls consistent with Content Management best practices, while day to day operations remain concentrated on the public facing website.
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Intelligent Document Processing | Content Management |
|
2023 | 2023 |
|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
New Belgium Brewing Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2013 | 2013 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
New Belgium Brewing Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
|
|
|
|
Database Performance Monitoring | ITSM |
|
2019 | 2019 |
|
New Belgium Brewing Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2015 | 2015 |
|
|
|
|
|
Apps Development | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
New Belgium Brewing Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2025 | 2025 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Database Management | IaaS |
|
2016 | 2016 |
|
New Belgium Brewing Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at New Belgium Brewing Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by New Belgium Brewing Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from New Belgium Brewing Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the New Belgium Brewing Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD New Belgium Brewing Company Technographics
New Belgium Brewing Company is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $300.0 million.
New Belgium Brewing Company operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Microsoft 365 and Cornerstone Platform CMS,
covering areas like ERP Financial, Collaboration and Content Management.
New Belgium Brewing Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Cornerstone Platform.
New Belgium Brewing Company recently adopted applications including
VMware Cloud Foundation in 2025, KnowledgeLake Platform in 2023 and Magnite (ex Rubicon Project) in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of New Belgium Brewing Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates New Belgium Brewing Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete New Belgium Brewing Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.