Everett, 02149-1906, MA,
United States
Night Shift Brewing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Night Shift Brewing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 132 Night Shift Brewing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Night Shift Brewing has purchased the following applications: Upserve Restaurant Management for Restaurant Management in 2022, OpenAI GPT-4 for Generative AI Platforms in 2023, Midjourney for AI Text to Image Generator in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Night Shift Brewing is running and its propensity to invest more and deepen its relationship with Upserve , OpenAI , Midjourney or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Night Shift Brewing revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Night Shift Brewing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Upserve | Legacy | Upserve Restaurant Management | Restaurant Management | ERP Services and Operations | n/a | 2022 | 2022 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenAI | Legacy | OpenAI GPT-4 | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Midjourney | Legacy | Midjourney | AI Text to Image Generator | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Night Shift Brewing used Midjourney, an AI Text to Image Generator, to create the label artwork for its AI-P-A product, embedding generative visuals into the product design workflow. The label work followed an ideation phase where Night Shift used ChatGPT to generate the recipe and name, and Midjourney was then employed to translate text prompts into multiple visual concepts, which co-founder Robert Burns and head brewer Joe Mashburn reviewed for feasibility and brand fit. Midjourney generated the imagery based on user text prompts, a workflow similar to OpenAI's DALL E, and was used specifically to produce stylistic variants and renderings for selection.
The implementation centered on prompt engineering and iterative visual refinement, with the creative and marketing teams driving prompt inputs and selection decisions, and the brewing team providing technical sign off on concepts tied to the product. Midjourney produced multiple concept variants and higher fidelity renders for final packaging artwork, supporting a process that moved from prompt drafting to internal creative review and brewer approval before finalizing label files. The deployment touched product marketing and packaging design operations, aligning generative image capabilities with existing creative workflows rather than introducing named system integrations.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2012 | 2012 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Event Management | Collaboration |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
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|
|
|
Tag Management | CRM |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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