Nine Entertainment Co
1 Denison Street Level 9,
Sydney, 2060, NSW,
Australia
Sydney, 2060, NSW,
Australia
61 2 9906-9999
Media
Nine Entertainment Co Technographics
Nine Entertainment Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nine Entertainment Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5254 Nine Entertainment Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nine Entertainment Co has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Oracle PeopleSoft HCM for Core HR in 2015, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nine Entertainment Co is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Serko Limited or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nine Entertainment Co revenues, which have grown to $1.73 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nine Entertainment Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nine Entertainment Co Tech Stack and Enterprise Applications
Nine Entertainment Co ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Nine Entertainment Co implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform to centralize and standardize finance operations across the business. The initiative was scoped and led by the Financial Controller and prioritized a redesigned chart of accounts, comprehensive data migration and organisation wide training for finance staff in satellite offices.
Microsoft Dynamics 365 for Finance and Operations was configured to deliver core financial capabilities including general ledger, management accounts, preparation and presentation of financial statements, accounts payable, accounts receivable and payroll within a finance shared services framework. The rollout incorporated development of reporting frameworks such as national sales reports, management packs and board reports to support commercial managers and executive decision making.
The implementation included integrations and workflow alignment with advertising traffic systems, supporting the transition from Visual Traffic to Wide Orbit to preserve transfer of more than 500 media bookings and to enable sales insights reporting for the National Sales Director and State Managers. Operational coverage spanned finance, commercial leadership and multiple satellite offices, and the system supported financial advisory activities for the CEO, CFO and COO.
Governance focused on scoping, design controls, data migration procedures and role based training and mentoring of qualified accountants and assistant accountants. The program also supported acquisition and merger activity through due diligence and organisation modelling, and the Financial Controller recorded a 30% year over year improvement to EBITDA as an explicit outcome.
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ERP Financial | ERP |
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2016 | 2016 |
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ERP Financial | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2018 | 2019 |
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Expense Management | ERP |
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2016 | 2016 |
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Nine Entertainment Co HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Nine Entertainment Co. implemented Oracle PeopleSoft HCM as a Core HR application. The deployment was positioned to serve the Group HR and payroll functions across Nine's national media brands, supporting an employee base of approximately 5,254 and aligning HR records and workforce management with enterprise financial controls.
Oracle PeopleSoft HCM was configured to deliver Core HR capabilities including centralized employee master records, position and job structures, employee self service, absence and leave management, and payroll interface workflows. Configuration work emphasized HR data model standardization and role based access controls to support security and compliance in a multi brand media environment.
The implementation was delivered into an existing enterprise systems landscape that included PeopleSoft for Finance, Chris21 as an HR system in the estate, TM1 for group financial reporting, TimeTarget rostering, and SharePoint for document collaboration, requiring data orchestration and integration points between HR, payroll, rostering and finance processes. Integration patterns focused on master data synchronization, payroll feeds into financial ledgers, and operational handoffs to rostering and scheduling tools to maintain accurate workforce costing and reporting.
Program governance was led from IT business solutions and enterprise data leadership, with delivery and run teams sized at roughly 60 FTE and budgetary oversight across OpEx and CapEx lines. The rollout aligned HR, payroll and workforce management functions under centralized operational governance, and the resulting Oracle PeopleSoft HCM instance operated within an enterprise platform portfolio that supported Nine's revenue generating operations and maintained high availability of critical business systems.
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Core HR | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2009 | 2009 |
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Payroll | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Workforce Scheduling | HCM |
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2015 | 2015 |
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Workforce Scheduling | HCM |
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2015 | 2015 |
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Nine Entertainment Co AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Nine Network implemented GumGum on its public website as a web-facing marketing capability. This deployment is categorized under Artificial Intelligence Marketing and was provisioned to support digital advertising and audience engagement on the 9Now site.
The implementation focused on embedding GumGum scripts and page-level instrumentation to enable contextual targeting and visual intelligence capabilities typical of Artificial Intelligence Marketing solutions. Configuration work included tag placement, page-level targeting rules, and inference-driven content classification to align advertising inventory with page context and visual elements.
Operational coverage was limited to the Nine Network website, where the application interfaces with page delivery and ad rendering flows to influence creative selection and contextual ad placement. The deployment impacted marketing, digital advertising, and ad operations teams responsible for campaign setup, targeting rules, and monitoring of site-level ad behavior.
Governance centered on site-level tagging standards and ad operations workflows, with changes managed through existing digital marketing release processes. The narrative links Nine Network, GumGum, Artificial Intelligence Marketing, and marketing and advertising functions to clarify the implementation scope and operational ownership.
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Nine Entertainment Co Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Nine Entertainment Co Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Nine Entertainment Co Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2016 | 2016 |
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Enterprise Content Management | Content Management |
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2016 | 2016 |
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Nine Entertainment Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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Nine Entertainment Co ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Incident Management | ITSM |
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2018 | 2018 |
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Nine Entertainment Co PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Nine Entertainment Co PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Nine Entertainment Co IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Nine Entertainment Co CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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Nine Entertainment Co Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Access Control System | Physical Security |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Nine Entertainment Co
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Payroll Officer | Manager | Finance | |
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Workforce Planning & Reporting Manager | Manager | HR | |
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Payroll Officer | Manager | Finance | |
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Director People and Culture | Director | HR | |
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Group Chief Financial Officer | CXO | Finance | |
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Group Director, Finance Operations | Director | Finance | |
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Director People and Culture | Director | HR | |
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Group CFO | CXO | Finance | |
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Chief Information & Technology Officer | CXO | IT | |
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CEO | CXO | Finance | |
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Executive Assistant | Manager | Finance | |
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Chief Technology Officer | CXO | IT | |
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CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Technology Officer | CXO | IT | |
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Senior Group Finance Manager | Manager | Finance | |
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Executive Assistant to Director of Nine Powered & Director of Sales | Manager | Finance | |
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Director of People and Culture | Director | HR | |
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Head of 9Now Programming & Operations | Director | Finance | |
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Director 9Now and Programming | Director | Finance | |
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Payroll Officer | Manager | Finance | |
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Group Director - Enterprise and Infrastructure | Director | IT | |
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Technology Director - Commercial, Data & Broadcast | Director | IT | |
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Director of Data Products | Director | IT | |
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Chief Digital Officer | CXO | IT | |
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Infrastructure Operations Manager | Manager | Finance | |
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System Architect | Manager | IT | |
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Group Director - Enterprise and Infrastructure | Director | IT | |
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Head of Finance Solutions | Director | Finance | |
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Director of Customer Service | Director | Customer Service | |
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Integration Manager/Client Experience Manager | Manager | Customer Service | |
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Client Experience Manager | Manager | Customer Service | |
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Customer Experience Manager | Manager | Customer Service | |
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Chief Information & Technology Officer | CXO | IT | |
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DevOps Engineer | Manager | IT | |
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Head of Technology & Operations | Director | IT | |
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Senior Technology Manager | Manager | IT | |
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Head of Product, Platform Products | Director | IT | |
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Identity and Access Control Manager | Manager | Finance | |
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Senior Network Security Engineer | Manager | IT | |
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Certified Advanced Salesforce Administrator and Senior Support Engineer, Enterprise Systems | Manager | Marketing | |
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Head of Project Management & Operations | Director | Operations | |
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Project Delivery Manager | Manager | Operations | |
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Project Manager | Manager | Operations | |
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Apps Being Evaluated by Nine Entertainment Co Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nine Entertainment Co IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nine Entertainment Co digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Nine Entertainment Co Technographics
Nine Entertainment Co is a Media organization based in Australia,
with around 5254 employees and annual revenues of $1.73 billion.
Nine Entertainment Co operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Oracle PeopleSoft HCM and GumGum,
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
Nine Entertainment Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Oracle and GumGum.
Nine Entertainment Co recently adopted applications including
Qualtrics CustomerXM in 2023, Adobe Experience Cloud in 2021 and Adobe Analytics Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nine Entertainment Co’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nine Entertainment Co’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nine Entertainment Co technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.