Nippon Television Network Corporation
Nippon Television Tower 1-6-1, Higashi Shimbashi, Minato-Ku,
Tokyo, n/a,
Japan
Tokyo, n/a,
Japan
81-3-62151111
Media
Nippon Television Network Corporation Technographics
Nippon Television Network Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nippon Television Network Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3218 Nippon Television Network Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nippon Television Network Corporation has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2022, GumGum for Artificial Intelligence Marketing in 2022, vi By Outbrain for Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nippon Television Network Corporation is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , GumGum , video intelligence AG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nippon Television Network Corporation revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nippon Television Network Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nippon Television Network Corporation Tech Stack and Enterprise Applications
Nippon Television Network Corporation ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Nippon Television Network Corporation implemented FreeWheel Demandsuite on its website. The deployment is positioned as an Agency Management solution for the broadcaster's digital advertising and agency sales workflows.
FreeWheel Demandsuite was configured to provide demand orchestration and agency-facing campaign controls, including campaign management, inventory allocation, pricing controls and standardized reporting. Configuration emphasized centralized booking of agency buys, dynamic allocation of web inventory and lifecycle controls for campaign trafficking and reconciliation.
The implementation is integrated with the broadcaster's web ad delivery and analytics layers to coordinate impression delivery, creative serving and consolidated reporting across online content. Operational coverage includes ad sales, digital ad operations and revenue operations teams that manage agency deals and programmatic demand.
Governance changes centered on agency-facing order entry and trafficking workflows, with role-based access for sales and operations and formalized reporting handoffs to billing and finance. FreeWheel Demandsuite serves as the core Agency Management platform for centralizing agency deal orchestration on Nippon Television Network Corporation's website.
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Nippon Television Network Corporation AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Nippon Television Network Corporation implemented GumGum on its website. The implementation uses GumGum, an Artificial Intelligence Marketing application, to enable contextual advertising, content understanding, and audience engagement across Nippon Television Network Corporation web properties. The deployment is scoped to the broadcaster's public website and is managed by marketing and digital ad operations teams.
Configuration centered on contextual targeting, content classification, creative optimization, and analytics instrumentation, capabilities consistent with the Artificial Intelligence Marketing category. Delivery was executed via tag based website deployment and measurement hooks to support ad placement and reporting workflows, integrating into the publisher's existing advertising and analytics processes. Governance responsibilities were aligned to editorial, ad operations, and commercial teams to coordinate content signals and monetization rules.
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Nippon Television Network Corporation Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| video intelligence AG | Legacy | vi By Outbrain | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Nippon Television Network Corporation implemented vi By Outbrain on its website. The deployment uses vi By Outbrain as a Content Management solution to surface and manage editorial, related and promoted content within the n-tv.de site, aligning with digital audience and editorial objectives.
The implementation centers on content recommendation and personalization capabilities, including embedded recommendation widgets, feed orchestration and analytics instrumentation. Configuration work focused on placement in page templates, content tagging and rule-based curation to influence article recirculation and related content flows, with vi By Outbrain handling real time content selection and relevance scoring.
Operational responsibility was scoped to digital content, editorial and advertising operations teams, with governance around tagging standards, placement policies and editorial review. Rollout and ongoing configuration were managed as part of website content operations, with the vi By Outbrain implementation integrated into the site delivery layer to provide continuous content recommendation and measurement for editorial workflows.
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Nippon Television Network Corporation eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Nippon Television Network Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2020 | 2020 |
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Nippon Television Network Corporation ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Nippon Television Network Corporation PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Nippon Television Network Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Nippon Television Network Corporation
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Apps Being Evaluated by Nippon Television Network Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nippon Television Network Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nippon Television Network Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Nippon Television Network Corporation Technographics
Nippon Television Network Corporation is a Media organization based in Japan,
with around 3218 employees and annual revenues of $1.00 billion.
Nippon Television Network Corporation operates a diverse technology stack with applications such as
FreeWheel Demandsuite, GumGum and vi By Outbrain,
covering areas like Agency Management, Artificial Intelligence Marketing and Content Management.
Nippon Television Network Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, GumGum and video intelligence AG.
Nippon Television Network Corporation recently adopted applications including
FreeWheel Demandsuite in 2022, GumGum in 2022 and Salesforce Commerce Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nippon Television Network Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nippon Television Network Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nippon Television Network Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.