NORMA Group
NORMA Group Technographics
NORMA Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NORMA Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6003 NORMA Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NORMA Group has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2015, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NORMA Group is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NORMA Group revenues, which have grown to $1.36 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NORMA Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NORMA Group Tech Stack and Enterprise Applications
NORMA Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | Avanade | 2021 | 2021 |
In 2021, NORMA Group implemented Microsoft Dynamics 365 for Finance and Operations to replace Microsoft Dynamics AX and consolidate finance and supply chain processes, leveraging Microsoft cloud technology with Avanade as the implementation partner. The project addressed a decentralized supply chain and manual inter-office communications by establishing a cloud-based ERP Financial platform to standardize transactional finance and operations workflows across the company.
The implementation of Microsoft Dynamics 365 for Finance and Operations focused on core finance and operations capabilities, and on improving supply process orchestration and production planning visibility. NORMA Group also deployed Microsoft Dynamics 365 components that ingest raw data from a corporate data lake to support enhanced decision-making and transparency, with analytical surfaces delivered through Power BI and process automation enabled via Power Platform where appropriate.
Integrations centered on a data lake feed into Microsoft Dynamics 365 for Finance and Operations and downstream analytics with Power BI, creating a data pipeline from operational systems to reporting and decision support. Operational coverage included distribution centers and manufacturing and logistics functions, with explicit attention to order processing, end-to-end logistics visibility, production activity, supply and pricing information flows.
Governance and adoption were structured around skills alignment, system feature and workflow training, and coaching on new ways of working to ensure employee engagement with connected data. Avanade supported rollout activities and training to shift users from manual, decentralized processes to governed ERP-based workflows, embedding new operational controls and reporting responsibilities in distribution and finance teams.
Reported outcomes from the NORMA Group rollout include improved data transparency that informs production activity, supply and pricing decisions, and enhanced managerial insight into order processing and logistics. Positive user feedback was cited as evidence of increased productivity and a collaborative culture around data driven decision-making after the Microsoft Dynamics 365 for Finance and Operations deployment.
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NORMA Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, NORMA Group deployed SAP SuccessFactors Recruiting Management as its applicant tracking system. The SAP SuccessFactors Recruiting Management implementation functions as the Recruiting,Applicant Tracking System on NORMA Group's public careers site, handling job posting and candidate intake through the hosted career portal. The careers site serves as the primary external entry point for applications and requisition visibility.
Configuration emphasized core recruiting capabilities typical of the category, including requisition management, candidate application intake and profile management, workflow-driven applicant routing and interview scheduling, plus offer management with recruiter and hiring manager approvals. Operational ownership is assigned to HR and Talent Acquisition teams who manage job requisitions, candidate screening, and selection workflows inside SAP SuccessFactors Recruiting. Governance was implemented using role based access and approval routing to align recruiter workqueues with career site submissions.
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NORMA Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, NORMA Group implemented Microsoft 365 to centralize collaboration and productivity across the organization. NORMA Group is using Microsoft 365 on their website, and the deployment is categorized as Collaboration, aligning productivity, communication, and content workflows under a single cloud tenant.
The Microsoft 365 implementation leverages core Collaboration capabilities typical of the suite, including Exchange Online email, SharePoint Online content and intranet services, Microsoft Teams for real time communication, and OneDrive for Business for personal file storage. Configuration emphasis appears to be on document collaboration, centralized content management, and unified communications, with tenant level settings and policy configuration to support these functional areas.
Operational scope and governance for the deployment include company level administration for a workforce of approximately 6003 employees based in Germany, with standardized access controls and information governance applied across user groups. The implementation narrative indicates central tenant management and policy driven collaboration patterns to support cross functional business processes in manufacturing, without naming external implementation partners.
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NORMA Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
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eCommerce | eCommerce |
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2018 | 2018 |
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NORMA Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Marketing Automation | CRM |
|
2021 | 2021 |
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NORMA Group PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Computer-Aided Design (CAD) | PLM and Engineering |
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2013 | 2013 |
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Product Lifecycle Management | PLM and Engineering |
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2013 | 2013 |
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NORMA Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
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2015 | 2015 |
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NORMA Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Treasury Management | TRM |
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2012 | 2012 |
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NORMA Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Transactional Email | PaaS |
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2019 | 2019 |
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NORMA Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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IT Decision Makers and Key Stakeholders at NORMA Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP, Sales / Business Development, Distribution Services | VP | Sales | |
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President/CEO Americas Region | CXO | Finance | |
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Vice President of Supply Chain and Operations | VP | Supply Chain | |
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Chief Executive Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Director of Accounting | Director | Finance | |
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Purchasing Manager | Manager | Procurement | |
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Director of Information Technology | Director | IT | |
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Director, IT Region Americas | Director | IT | |
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Purchasing Director - Americas | Director | Procurement | |
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CFO Americas Region | CXO | Finance | |
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Vice President Global Purchasing | VP | Procurement | |
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Purchasing Director EMEA & Commodity Director Resin & Fluid Commodities | Director | Procurement | |
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Vice President Operations & Supply Chain (EMEA) | VP | Supply Chain | |
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Vice President Supply Chain Management | VP | Supply Chain | |
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EVP ICT & BPM / Group CIO at NORMA Group | CXO | IT | |
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CFO Norma Group SE, Member of the Executive Board | CXO | Finance | |
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Team lead support, ERP administrator | Non Manager | IT | |
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EVP Group Finance & Tax | VP | Finance | |
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Group Controling Tehnical Costing Expert | Non Manager | IT | |
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Director IT Governance and Manufacturing Digitalization | Director | IT | |
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Apps Being Evaluated by NORMA Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NORMA Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NORMA Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD NORMA Group Technographics
NORMA Group is a Manufacturing organization based in Germany,
with around 6003 employees and annual revenues of $1.36 billion.
NORMA Group operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, SAP SuccessFactors Recruiting and Microsoft 365,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Collaboration.
NORMA Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and SAP.
NORMA Group recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2021, Intuit Mailchimp in 2021 and Microsoft 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NORMA Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NORMA Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NORMA Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.