AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

North Sails Tech Stack and Enterprise Applications

North Sails Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013, North Sails implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-hosted Google Workspace deployment is referenced on the North Sails website and centralizes corporate email, calendar, file storage and collaborative editing under the company domain. The implementation uses core Collaboration capabilities including Gmail, Google Calendar, Google Drive with shared drives, and Docs and Sheets for realtime co-authoring, with administration performed via the Google Workspace Admin Console for user provisioning, access control and device management. Operational coverage is organization-wide across North Sails teams, supporting remote and on site collaboration workflows, while governance is enforced through role based administrative controls and policy configuration available within Google Workspace.
Collaboration Collaboration 2022 2022
North Sails CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2016 2016
In 2016, North Sails implemented Hotjar as part of its Customer Experience tooling. The company deployed Hotjar on its customer-facing website to capture behavioral analytics and on-site qualitative feedback. Hotjar was configured to collect session recordings, heatmaps, funnel analysis, and feedback polls, aligning with common Customer Experience capabilities. The deployment used the Hotjar script embedded across site pages to centralize UX telemetry, supporting digital marketing and product and UX teams. Governance focused on establishing web analytics workflows, role-based access to recordings, and periodic review cycles for usability insights. Operational scope was limited to the website implementation, with data and insights consumed by front-end teams to inform site usability and content priorities.
Customer Loyalty CRM 2019 2020
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2020 2020
Partner Relationship Management CRM 2022 2022
Sales Automation, CRM, Sales Engagement CRM 2021 2021
North Sails IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2015 2015
In 2015, North Sails implemented Amazon EC2 to host its public website and web-facing application processes. The Amazon EC2 deployment aligns with Application Hosting and Computing Services and provides cloud compute capacity for North Sails website operations and online content delivery. The implementation emphasizes EC2 compute instance provisioning, AMI-based image management, and instance lifecycle procedures for web server and application tiers. Configuration practices include automated provisioning and patterns for horizontal scaling and load distribution typical of Amazon EC2 deployments, together with instance-level security group controls and identity and access management for administrative access. EC2 is integrated with North Sails public website infrastructure to deliver web content and customer-facing services, with operational coverage focused on the company website hosted on AWS. Governance and operational changes introduced formalized instance provisioning workflows, IAM access controls, security group rule management, monitoring and patch management, and release procedures for cloud-based deployments.
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
North Sails CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Application Firewalls (WAF), DDoS Protection CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at North Sails

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by North Sails Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from North Sails IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the North Sails digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD North Sails Technographics
North Sails is a Manufacturing organization based in United Kingdom, with around 90 employees and annual revenues of $30.7 million.
North Sails operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Hotjar and Amazon EC2, covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
North Sails has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Contentsquare and Amazon Web Services (AWS).
North Sails recently adopted applications including Slack Connect in 2022, Awin Affiliate Marketing in 2022 and Cloudflare CDN in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of North Sails’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates North Sails’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete North Sails technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.