Gosport, PO13 0LF,
United Kingdom
North Sails Technographics
North Sails Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by North Sails and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 North Sails employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that North Sails has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Hotjar for Customer Experience in 2016, Amazon EC2 for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems North Sails is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing North Sails revenues, which have grown to $30.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for North Sails intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
North Sails Tech Stack and Enterprise Applications
North Sails Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, North Sails implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-hosted Google Workspace deployment is referenced on the North Sails website and centralizes corporate email, calendar, file storage and collaborative editing under the company domain.
The implementation uses core Collaboration capabilities including Gmail, Google Calendar, Google Drive with shared drives, and Docs and Sheets for realtime co-authoring, with administration performed via the Google Workspace Admin Console for user provisioning, access control and device management. Operational coverage is organization-wide across North Sails teams, supporting remote and on site collaboration workflows, while governance is enforced through role based administrative controls and policy configuration available within Google Workspace.
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Collaboration | Collaboration |
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2022 | 2022 |
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North Sails CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, North Sails implemented Hotjar as part of its Customer Experience tooling. The company deployed Hotjar on its customer-facing website to capture behavioral analytics and on-site qualitative feedback. Hotjar was configured to collect session recordings, heatmaps, funnel analysis, and feedback polls, aligning with common Customer Experience capabilities.
The deployment used the Hotjar script embedded across site pages to centralize UX telemetry, supporting digital marketing and product and UX teams. Governance focused on establishing web analytics workflows, role-based access to recordings, and periodic review cycles for usability insights. Operational scope was limited to the website implementation, with data and insights consumed by front-end teams to inform site usability and content priorities.
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Customer Loyalty | CRM |
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2019 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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North Sails IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, North Sails implemented Amazon EC2 to host its public website and web-facing application processes. The Amazon EC2 deployment aligns with Application Hosting and Computing Services and provides cloud compute capacity for North Sails website operations and online content delivery.
The implementation emphasizes EC2 compute instance provisioning, AMI-based image management, and instance lifecycle procedures for web server and application tiers. Configuration practices include automated provisioning and patterns for horizontal scaling and load distribution typical of Amazon EC2 deployments, together with instance-level security group controls and identity and access management for administrative access.
EC2 is integrated with North Sails public website infrastructure to deliver web content and customer-facing services, with operational coverage focused on the company website hosted on AWS. Governance and operational changes introduced formalized instance provisioning workflows, IAM access controls, security group rule management, monitoring and patch management, and release procedures for cloud-based deployments.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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North Sails CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at North Sails
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by North Sails Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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