Westbrook, 4092, ME,
United States
Nortrax Technographics
Nortrax Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nortrax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1150 Nortrax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nortrax has purchased the following applications: UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2014, Kentico Xperience CMS for Web Content Management in 2014, Adobe Experience Cloud for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nortrax is running and its propensity to invest more and deepen its relationship with UKG , Kentico Software , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nortrax revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nortrax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nortrax Tech Stack and Enterprise Applications
Nortrax HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014 Nortrax implemented UKG Pro Recruiting (ex UltiPro Recruiting) as its Recruiting,Applicant Tracking System. The UKG Pro Recruiting (ex UltiPro Recruiting) instance was deployed to power the company career site and job board on Nortrax.com, providing a public-facing application portal for candidates and centralized job posting management. This deployment aligns the application with Nortrax talent acquisition needs across its United States operations and corporate HR function.
The implementation configured standard applicant tracking capabilities common to the Recruiting,Applicant Tracking System category, including job requisition creation and publishing, candidate application intake via the career site, candidate record management, and workflow-driven requisition approval and screening processes. The deployment was implemented as a web-integrated ATS instance, integrating a branded career site experience with the UKG Pro Recruiting application and supporting configurable recruiting workflows for hiring managers and HR administrators. Governance focused on standardizing job templates, approval routing, and recruiter access controls to centralize recruiting operations within Nortrax HR and talent acquisition teams.
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Nortrax Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Nortrax implemented Kentico Xperience CMS on its public website. Kentico Xperience CMS operates as Nortrax's Web Content Management platform, centralizing content delivery for corporate marketing and dealer-facing pages and supporting core site navigation and publishing needs.
The deployment focuses on standard Web Content Management capabilities including content authoring, configurable page templates, media library management, and publishing workflows. Role-based editorial controls and approval chains were configured to govern content publishing and maintain brand consistency, positioning Kentico Xperience CMS to support marketing and corporate communications through a centralized content management layer.
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Web Content Management | Content Management |
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2021 | 2021 |
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Nortrax CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Nortrax deployed Adobe Experience Cloud on its public website to centralize digital customer interactions and the site experience. Adobe Experience Cloud in the Customer Experience category was used to unify web content management, visitor analytics, and personalization capabilities for the corporate site. The rollout emphasized front-end experience orchestration and measurement within web operations.
Implementation configured modules for content management, personalization, analytics, tag management and A/B testing consistent with Adobe Experience Cloud capabilities, enabling marketing led content updates and targeted visitor experiences. Operational scope included the corporate website and digital channels, with ownership by marketing and web operations and governance through centralized editorial workflows and release approvals. The configuration prioritized experience instrumentation and campaign orchestration to support ongoing site optimization and digital engagement management.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Analytics | CRM |
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2021 | 2021 |
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Nortrax IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Nortrax CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Nortrax
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Apps Being Evaluated by Nortrax Executives
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