Sao Paulo, 02807-040,
Brazil
Nova Gestoes Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nova Gestoes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 430 Nova Gestoes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nova Gestoes has purchased the following applications: Twilio Rich Communication Services for Collaboration in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nova Gestoes is running and its propensity to invest more and deepen its relationship with Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nova Gestoes revenues, which have grown to $108.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nova Gestoes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Rich Communication Services | Collaboration | Collaboration | n/a | 2025 | 2025 |
In 2025 Nova Gestoes implemented Twilio Rich Communication Services to modernize collections and customer engagement in its banking and financial services operations. The deployment is classified under Collaboration and was executed alongside SMS, WhatsApp and Twilio Flex to establish a multichannel communications stack for collections workflows in Brazil and broader Latin America.
The implementation of Twilio Rich Communication Services focused on rich media messaging and conversational flows integrated with Twilio Flex for agent handoffs and contact center orchestration. Configuration included channel orchestration logic to route customers to RCS first when available, fallback to WhatsApp or SMS, and templated message content to standardize debtor communications while enabling dynamic personalization at scale.
Operational coverage targeted collections and customer engagement business functions, with the program reaching 56 percent of Nova Gestoes customer records via RCS. The multichannel rollout emphasized improving recoveries and rebuilding trust in debtor communications, and it restructured outbound cadence and agent escalation processes to reflect RCS conversational capabilities.
Results reported by Twilio in 2025 include an RCS conversion rate of 4.5 percent compared to approximately 1 percent for SMS, demonstrating a differential in engagement for the new channel. The implementation therefore positioned Twilio Rich Communication Services as a Collaboration application supporting collections, orchestrated messaging, and contact center integration across Nova Gestoes operations.
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